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<br /> pie4s6.:ifeadlIHIS1$:)/ERriMPORTANTINFORMATIONI:YOU•:MUST
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<br /> PROVIDE THIS INFORMATION WITH INVOICE BEFORE WILL BE
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<br /> ISSUED. I
<br /> • •.-: .•.-•',•-.i-- .',.,::,•-;::-...,.., :-.,,:,,...- ECONOMIC IMPACT --:..---:..•-.--:,-!'-...•••-•,..-..----•-.,:•,: .-.--:,,•••:-,•i••••'--:-.,-•--- --,`•;--.. 1
<br /> Because the City of Everett operates the tHotel-Motel fund as an economic devetenntent tOo;',5iiie:0.0,0 key evaluation criteria for.•-•:'
<br /> selecting a project for:ftinctIng-.1ejte.;potentlat'ecenernie'.benetit.,•;:!tn;-eddition;Atte.city.-:!e.tequIred,:to:repprt An,,the State on the
<br /> numbers of ylelterseprAthenunthere of overnight stays generated by each project:--,..:',,,.-::::'.;',:.:.:,.'.':.::::: ':?. '.j''.,:-::::::::,;';::',:v-:-,::.::',.::'',:y:.::'..!:,:.;',•.'Yi'::::,':,,
<br /> Pleasellidieeteihei'..;iiitiCiPated..eciiiieiiiiC;iniitiadt .-of-.46de.;:',iiiiiieCfliiidt'•iirovideAtie.:;'--
<br /> estimated.number of tiarticiijatitain:eaChOtthe:'fbilijiivind tategOrie.S .,::.-):: ::•-•:.::::',.2;:,..,..;:::::.:.E:.:.: :.:•:,::.
<br /> •i.--,,Sap:119,.#t overpjght.014,Apcommod4090i::-..::: : ::,,.:-..::::: :::,.:,-;,::,:-:',:..:: :,,..:,::,:,K,.,,,..:,,:.2 :',-,..:,-,..:,-.:E.:.:.::.,[ii...... ..-,:,,,.:,..:...,,-;,...T..:,.:,..
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<br /> •:.s#70.0110gover 0:0ites,:Ayd::**006OVOTfight fi.i,#iltiold.acppipmodadoi•is:oyitti--IrieOds....;
<br /> ....-... -......,:i0(401i.,);:. ....:-..,q-.F:„: ::'.,•-:,:..,.:•:i.::::-.0::.::::.:f'..A:., :.;:-..-.:::::,::::: -;..-:,,::::::::::..,Y.:: :::i'iV,.::-:.:,:..-,::::W..i1-1:'--•:::::::::::::::_.-V:_,'„:..;:::,..,-:,::::'....'„-_:',.-:::.;. - :?::,-'•,':••,_,. .1•:::',:.:.!---,::-:::: ::::::::::-'3i,,',"-:.7:-...--:::•,:..
<br /> •;--•-yayeljpg...00 :0q#01asi-:aadStaykig;f0dleoki.:::004i,:40000t60..•:but aptlocipopo'..y.1.ono.. 1
<br /> *:111.0.;*00.*...P',00000001, :...-:-.'*:-:::.,'A.,'-' '... :',Yt'-i..,'.; ::;;:-;!..:-..,:::::',:i;-:,..--.':::-:::-:•..: :,..P',:-.J.:,']:.:,....1:.:Z.;.,:.':;',:]:•1-,::-.:.'„::-2.:.;.4.--; .-:.,:-. :-':::-:!..:',..s: ',::..:. -.:.,::.;',. .:.--.-,- 1
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<br /> ::-:,..17.001:OtA0,ii#04113,00*(s:01Ofifiel*i0liiii0:,t4tegOl04);::•:':-.'-',..---:„:.';: ::: ::,..- -:'-',. ::. :;::.1.,:-:':-..:ii-.1:--::::::':,,
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<br /> participants
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<br /> Qua rytify.,,y90!::::ptojeCti01!S-:-,'Aridipdicate-;:i.liOvit:::.,:Voii .p.i7OpitsAerlo. )feritsit;:4pOr.,:,. i
<br /> reults'-'•.(filir.E.-exani010,,:.'iby. 17144d,.:,...0600t:icit!,*ini.ey0)::'-`;:.y?,,,*,)iyill:T,-,be4.04tiired.f*.)
<br /> provide.;-,:-post-event.,:':::10foonot100: ::::f017.:i.rjhe**-.., siOje.:.:,,-,-;:categode.0i.i-:::;:priojci::-,_
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<br /> Remember,food end fitet,,ntireiteses:estistioe••109id*CcOmt but do not contribute lope.:•ilciteljnAetimiick,S)ojafto.:-.4riv4:-i
<br /> entirely from taxes on overnight lodging tnAhe,ceenty;,:If your project will not reenItAreptlyiylierOgItt 41i'Arit•wctentenstrge:
<br /> how its success may contribute A4 B40140019 filt-PTO'OV. rn4ht:MeYs:'ilke exeetii19.'4!.19*14!ifi-c13000Ylfe8g!Y#'1,911 sponsor*P0h,'::::
<br /> when conoined::with•-•r.:40 jo**.:,nierk4iO4..oth.:••••4101.-0e0lhefellowing Clay:*ipkAppe_Oed:,to-.tbn,.'etene::encllenceiareeld.,-,
<br /> encourage visitors to spend the night and attend both events, in this example,',Iterould beimportant to discuss the timefreinCend
<br /> strategy for:tutUrelmplententatien of an appropriate.cooperative marketing.campaign to Iink.yOrne,litityfeetlyet*IthAkeeeenret.:.
<br /> One::::Again,Auentgy your projections and explain the methodology by which you developed them.
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<br /> : ,•.1 .-: ,-,-7.-,---, ••-•• . . .::•-,-,,,..- ---- • . . -. . , . ..
<br /> travel d
<br /> tracked surveys O
<br /> h „ . . ..admission.. •
<br /> We- Ove collected. xte
<br /> :'eP§1yetlekt4Ahropgh-surveys our -PTP.Pess
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<br /> over the past' l4Festivals.:0:irjtrv '•-haVe•te -..distns: iiaolornigm,StaYs';
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<br /> sn000t6g:A..4i6i64,pt464;,''4s:-wOI1,4s.iexk646o4F4oiitI),f4.OtOf.4 ::yv4,:io.46140164t;:O,yrE-typo41 li
<br /> guO$t:Or.StUCleht:tra*IS.,frorni,*Oroadarea to attend.•4:.9anoctiver2-0,0,.fOpreoon,,*.estto i
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<br /> multiple
<br /> sqlbuildings
<br /> thePlympib.•Penin *anoas
<br /> et-to:Idatiol",heYdislikegoing-- :IO- --- :tO'See
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<br /> -he exhibits-,0,ettend:::a WOrkSbOo4prit:More''..Vendors;,:Supportbringingin*OWKnOwn
<br /> instnietbrs;':and:'facwirernoreJodat:46ieniti44thaWLaConner can',.easilyvitvide-, All
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<br /> -- - - - . . • . ...,...... .:.......ssues with000tly.phi,:-400t44440: #11T.4.040tIon.•, 1
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<br /> ..gUrfestivS1:- ttepdanCe:haS:-.rangePiroMA';'300 to just-bver:zoop:pri:AVerAgOi• I
<br /> approximately-64% of our attendees,.have traveled-more than 50 f6044.,to.See,the ShouV,-Or .1
<br /> .. . :•. .. - „..._.• .....„ ,.,„...,.. . ...... .., •••:•,• :.. ...., .
<br /> take aoined
<br /> rOp, M.:stayingovernight,' paid O
<br /> :•eitner, r. t.a-friend':S:hOrne76,79%
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<br /> WOkShwith3
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<br /> idicateCtIbey,shopped brifttbe‘.:4(44..00ringlhOir.,0 .4it: •
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<br /> We are•projectind attendance:tObe 2;000-2,500:.13aged:pii Otioi.,..year's'tutvayS,.
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<br /> we anticipate:
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<br /> • ?£ °4-1:( 6P.;700)wilj*aiovernighti
<br /> : npaidaceproMOdationS
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<br /> • ileaOrMd
<br /> 56%!.,(1J04
<br /> g .1;4P0)iiilltraVel.50Mre'Oe)niay
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<br /> • 16°A.••••.( ? 40p):iiviiltr4v4j.from onot6Or.,OOOrite.yi.Or4t4te.
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<br /> VVe
<br /> will be eb
<br /> aggressively c011ting:dat*att2018 eventne, lo.-evaluate the success: of our
<br /> :. ..,-.• .-.,:. -::„•••• ,:••• -: -. •-•• . .•• •• ......, .„.,.
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<br /> decision to relocate and toVerifY..;914r.:-:projectiOns :.....We".NyillgainOrOvide,SurVeys.-to all, ,.
<br /> workshop:4PlasS.,attendeeS.060,Vendork:- S.,Vvell.:a0 collect information irytheadmiSijoriS
<br /> process:. We::willielsO•::Clp a'oeriaral*4006c4..4.4644y.16roug60ut.169.',F001iy41;1)y,114y16g _
<br /> guests fill out*questionnaire and be ;.:7..iffbis.'jlpS-;:proieCI*1:be a very
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<br /> effective method in the past and we garner.aelcit'of feedback from this process.
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