Arts Council of Snohomish County 5/4/2018

Please read! THIS IS VERY IMPORTANT INFORMATION! YOU MUST PROVIDE THIS INFORMATION WITH INVOICE BEFORE PAYMENT WILL BE ISSUED. ECONOMIC IMPACT Because the City of Everett operates the Hotel-Motel fund as an economic development tool,one of the key evaluation criteria for selecting a project for funding is its potential economic benefit. In addition,the City is required to report to the State on the numbers of visitors and the numbers of overnight stays generated by each project. Please indicate the anticipated economic impact of your project andprovide the estimated number of participants in each of the following categories; • staying in overnight paid accommodations, • traveling over 50 miles and staying overnight in unpaid accommodations (with friends or family), • traveling over 50 miles and;staying for the day only,attending but not included in one of the above categories • Total of all participants (sum of the first four categories). Quantify your projections and indicate how you propose to verify your results (for example, by head count or surveys). You will be required to provide post event information for these same categories prior to reimbursement. Remember,food and fuel purchases assist the local economy but do not contribute to the Hotel-Motel fund;the fund derives entirely from taxes on overnight lodging in the county. if your project will not result directly in overnight stays,try to demonstrate how its success may contribute to generating future overnight stays. An example might be a one-day festival you sponsor which,when combined with-and jointly marketed with—an event the following day which appealed to the same audience,would encourage visitors to spend the night and attend both events. In this example, it would be important to discuss the timeframe and strategy for future implementation of an appropriate cooperative marketing campaign to link your one-day festival with the second one. Again, quantify your projections and explain the methodology by which you developed them. 2017 point of sale surveys confirm that the unique combination of art exhibits, artist lectures, highly popular Make it Now artmaking experiences, shopping, conferences and rentals, along with dynamic art festivals attracted visitors from 29 Washington counties, 44 states, and 12 countries. 72% traveled from outside Everett; 13% traveled 50+ miles (including 6% from other states and -1% from other countries). Using 2017 visitorship percentages, we project Schack related tourism in 2018 as follows: • 1,400 estimated people staying in overnight paid accommodations to participate at Schack events. Our conservative projection was determined by estimating 2% of those who traveled 50+ miles. (Includes confirmed guests at local hotels during events and conferences PLUS more than 800 visitors from the Hampton and Marriot - based on an estimated 2 visitors per day x 2 hotels within walking distance x 4 days per week x 52 weeks per year) • 3,500 estimated people traveling 50+ miles, staying overnight in unpaid accommodations with friends and family (based on 5% visitors that traveled 50+miles) • 4,200 estimated traveling 50+ miles and staying in the county for the day only (based on 6% of guests traveling 50+ miles) • 60,900 traveling less than 50 miles to participate at the Schack • 70,000 Total participants We verify visitorship projections using daily head counts, online class and event registrations, raffles and ticket sales and zip code surveys conducted at the point of sale. In 2018, we will continue to capitalize on our key asset — a unique facility with expanded creative services. Exhibits feature top regional talents. Our state of the art hot shop remains the only public access facility of its kind between Seattle and Canada. As a result, the Schack attracts renowned glassblowers and their patrons. This reinforces our position as a destination for "glass tourism". Furthermore, fun art making experiences, i.e. our Make it Nows (MINs) are so popular they book to capacity weeks in advance even during tourism off-season. Guests enjoy working alongside artists to create their own art glass, pumpkins in particular. In fact, the first registrant for the 2017 fall Make it Now Pumpkins was from Montana! Businesses, organizations, families and friends book Make it Now Parties as well. Our two-day summer festival, Fresh Paint, attracts people annually from California to Canada to the Carolinas and beyond; and, Schack-toberfest extended from four to ten days to meet demand. To encourage hotel stays, we work with area hotels. 5