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PROJECT BUDGET
<br /> Please detail the budget for your project. Remember that though the City can pay no personnel costs(wages,benefits,etc.),such costs are
<br /> eligible as a portion of your matching portion.The City can pay a share of such costs as postage,design and layout of printed materials,
<br /> printing,and communications. Please specify whether your various match items will be either cash(C)or in-kind(I/K). Please list any
<br /> other City money applied for or are receiving for the event?
<br /> Project Name: Promotion of the Schack Art Center and 2018 Exhibits and Events
<br /> Item City Match C I/K Total
<br /> 1. Newspaper & $ 43,000 $ x $ 43,000
<br /> Magazines
<br /> 2. Bus Tails $ 10,000 $ x $ 10,000
<br /> 3. Public Radio $ 24,500 $ x $ 24,500
<br /> 4. Television $ 8,000 $ x $ 8,000
<br /> 5. Web based marketing $ $ 7,000 x x $ 7,000
<br /> 6. Other expenses $ $ 35,000 x $ 35,000
<br /> 7. COE Cultural Arts $ 2,000 x $ 2,000
<br /> Commission Grant
<br /> 8. Add'I marketing funded
<br /> by Snohomish County $ $ 30,000 x $ 30,000
<br /> Totals: $ 85,500 $ 74,000 $ 159,500
<br /> BUDGET NARRATIVE
<br /> In the space below please offer any information which you feel may provide useful background on your proposed budget such as source
<br /> and rate at which matching labor costs are calculated,numbers of promotional pieces to be produced,numbers of media ads to be placed,
<br /> media outlets to be used,etc.
<br /> Schack Art Fresh Paint&
<br /> Media Center Schack-toberfest Totals
<br /> Promo (July-Sept)
<br /> 1. Newspapers& Magazines 43,000
<br /> Herald: print&dig.ads for events, plus 4 ads in quarterly mailed WA.Coast Mag. 2,500 7,500
<br /> Seattle Times: ongoing dig.campaign&PNW Magazine for select exhibits, 11,000 7,500
<br /> summer/fall guides
<br /> Seattle Stranger: ads in quarterly Seattle Arts&Performance guides, SIFF 6,000
<br /> Guide, annual visitor guide,digital campaign
<br /> Seattle Magazine: ads in seasonal issue 3,900
<br /> Glass Quarterly: national mag.specific to glass art-summer/fall editions 1,200
<br /> Encore Media: programs at Village Theater productions-summer/fall 2,200
<br /> Pilchuck Catalog: print and digital catalog for Pilchuck's Art Auction for collectors 1,200
<br /> 2. Bus Tails: Intersection Media Transit ads for Fresh Paint&Schack-toberfest 10,000
<br /> 3. Public Radio 24,500
<br /> KNKX 6,000 8,500
<br /> KUOW 6,000 4,000
<br /> 4. Television: KCTS 9-digital and TV ad campaign 8,000
<br /> 5.Web based marketing:Website, Facebook,Twitter, Instagram, Emma (email communications) 7,000
<br /> 6. Other exhibit/event expenses: Marketing staff(100%)and Event Coordinator(50%) 35,000
<br /> 9. City of Everett Cultural Arts Commission-requested, but NOT confirmed sponsorship for exhibit 2,000
<br /> In addition, Snohomish County has approved a Hotel Motel Tax Fund Grant for marketing for additional media 30,000
<br /> options.
<br /> 6
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