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<br /> ' Y -;-;,-q:'5,-, Advertising runs continue for The Gin Game.First mailing of postcards advertising String is
<br /> . mailed on February 8th.Transit and web advertising for String is prepared.Well-planned
<br /> "11i1)z-1 r " cross-promotions of linked events,some based on a musical's theme,setting or storyline,
<br /> k r ' occur.
<br /> '*, l ti� z� The Gin Game is performed in Everett from March 2-25,2018 as print,online,and transit
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<br /> 4ff . ads run for this production and String.The first distribution run of postcards for Hairspray
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<br /> r and Show 1 of 2018-2019 Mainstage Season)is mailed.Cross-promotional efforts
<br /> 4 continue.Show line-up for 2018-2019 Mainstage Season is announced.
<br /> � _ String is performed in Everett from April 27-May 20,2018,concurrent with print,web,and
<br /> :,–- transit advertising.Hairsprays transit ads begin to appear,along with retargeting online ads
<br /> p• osted by MogoArts.Cross-promotions and planning of linked itineraries continues.
<br /> String performances continue,as does the show's ad campaign.The upcoming production t
<br /> l ' , _' o• f Hairspray Is promoted via online,transit,and printed advertising.
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<br /> - The upcoming production of Hairspray is promoted via online,transit,and printed
<br /> t"t')l a .. advertising.Ongoing conversations about the best ways to cross-promote and combine
<br /> -, '''''-4,:'''':::: theatre-going with other Snohomish Countytourism events and activities continue.
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<br /> n r: sq' Hairspray in performed in Everett from July 6-29,2018,concurrent with print,web,and
<br /> i ;L w transit advertising.This is the last show of Village Theatre's 2017-2018 Mainstage Season.
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<br /> � � Marketing survey Is distributed to quantify how many Village Theatre audience members �
<br /> stayed overnight in Snohomish County,and how many extended their stay to take I
<br /> :_ advantane of cross-nmmnted.linked tourism activities. t
<br /> ; meg Transit ads,postcards,and online ads are prepared for the first show(TBA)of Village ?
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<br /> t'-1°= v' Theatre's 2018-2019 Mainstage Season.Cross-promotional activities continue.
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<br /> "' l T• ransit ads,postcards,and online ads run for TBA show#1.Cross-promotional activities I
<br /> . .j e-` continue.
<br /> , ``,1 ;1 "rte openstads,postcards,and in Everett Cross-promotional activitiesiboards cont nueontinue to run as TBA show#1
<br /> Transit ads,postcard distributions,and online ads continue to run as TBA show#1 is i
<br /> t bpi a E) ! performed in Everett, Cross promotional activities continue for the shows in the rest of the d
<br /> csz s season.
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<br /> �� = • -.�<� , -;, Transit ads,postcards,and online ads are prepared for TBA show#2,which opens in
<br /> ''' - �� ^ Everett at the beginning of January 2019.Close-out project activities.
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