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PROJECT BUDGET
<br /> Please detail the budget for your project. Remember that:thoughlhe City can,pay no personnel costs(wages,benefits,etc.),such
<br /> costs are eligible es a portion of your matching portion.The City,pan pay a share of such costs as postage,design and layout of
<br /> printed materials,printing,and communications. Please specify whether your various match items will be either cash(C)or in-kind
<br /> (10<). Please list Sty other City money applied for or are receiving for the event?
<br /> Project Name: Village:Theatre: Promoting Five Shows, Starting with Disney's.Newsiest.
<br /> Item • City Match `C I/K 1 Total
<br /> 1. Online Advertising(a) $10,000 $27,350 $ 37,350
<br /> 2.Transit Ads(a) $10,000 $ 6,909 $ 16,909
<br /> 3. Postcard Printing&Postage(a) $20,000 $24,437 $ 44,437
<br /> 4. Production Materials(a) $ 0 $222,616 X $222,616
<br /> 5. Personnel Salaries(design, $ 0 $630,947 X $630,947
<br /> performers,crew,etc.)(b)
<br /> 6.Disney's Newsles(Online, $ 0 $ 31,592 X $ 31,592
<br /> Transit,Postcards)(b)
<br /> 7. Disney's Newsies(Production $ 0 $ 115,903 X $ 115,903
<br /> Materials)(b)
<br /> 8.Disney's Newsies(Personnel $ 0 $272,497 X $272,497
<br /> Salaries)(b)
<br /> 9. Other Advertising &Season $ 0 $172,633 X $ 172,633
<br /> Marketing(c)
<br /> 10.Facility&Overhead $ 0 $ 3,250 X $ 3,250
<br /> Tatalsf $40,0001,598,134 $1,548,104-:
<br /> Vii` :,
<br /> BUDGET N,ATIV'E •
<br /> In:the space l+ ,Qw phase off@r pny_in(ormdtion Wh)chAu fegl tngjr pvlde u�nfgt,b4llil�round pn�rour proposed budgetudh as.
<br /> 0444601060,at Which mltatching�labor costs are oaicalateed,tnun r,of hroMtoiionei 0104-101#.00.004:00.00i*of media
<br /> ads to be Placed;'medlaoutlets to be used,"etc ' .
<br /> The City will receive recognition on all advertising in the above budget for all five
<br /> shows. Notes: a)These expenses will be incurred between February 1 and
<br /> December 31, 2018 for 4 shows, but the City will be recognized on all 5 shows for a
<br /> total budget of$1,548,134; b) Disney's Newsies expenses are incurred prior to
<br /> January 1, 2018 (to promote the January performances); these are shown only as
<br /> match; c)This part of the marketing budget primarily promotes the full season. The
<br /> City will be recognized on most of the print materials. Web advertising with Seattle
<br /> Pl.com, The Seattle Times, and MogoArts is based on unit rates per show for sliding
<br /> billboards and retargeting impressions that range in cost from $1,200 to $11,500.
<br /> Transit ads with Intersection will run for about three months each for all five shows,
<br /> and will blanket the Seattle, North King, and Snohomish County market at costs that
<br /> range from $2,342- $7,412. The enclosed marketing budget contains specific line
<br /> item details for these and postcard printings, mailhouse, and postage fees.
<br /> The 2017/18 Contract (Management Fee) between the City of Everett and Village
<br /> Theatre in the amount $306,285.91offsets a portion of production costs at EPAC.
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