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This plan will be executed with dedicated staff on the ground in Washington working with <br /> U.S. Figure Skating's staff that will include marketing professionals, graphic designers and <br /> television production for creation of all marketing collateral and support to all grassroots <br /> efforts with the skating community. <br /> This effort will directly impact economic tourism in the City of Everett and Snohomish <br /> County by bringing in thousands of fans for an average stay of 3 nights each and <br /> disposable income to spend in area restaurants, shops, tourism activities as well as rental <br /> car agencies and flights in and out of the area. <br /> This is a major sporting event and needs to be supported as such. This event has a <br /> proven background since its inception in 1980 and attracts the very top athletes in the <br /> U.S. and includes Olympic and World medalists annually. <br /> The City of Everett will benefit from supporting this project. This is an international event <br /> which will be aired on NBC Television. This provides an opportunity to showcase Everett, <br /> Wash., on national television. The media exposure will generate a potential 20 million in <br /> added economic impact via regional, national and international. The hotels, restaurants, <br /> attractions and retail stores will benefit from this three-day event. Media outlets from <br /> around the world will be in attendance to write about the competition prior and during the <br /> event. <br /> 5 <br />