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The projected economic benefits: <br /> • $3 million in direct economic impact <br /> • $20 million in added economic impact via regional, national and international <br /> media <br /> • 42-plus million readers worldwide <br /> • 4 hours of live television coverage on NBC (network) <br /> • Additional domestic coverage on NBC Sports Channel and Olympic Channel <br /> • International television coverage in Canada (CBC), Japan, China and Europe <br /> • World media familiarization with Everett and Snohomish County <br /> In 2008, Skate America was held in Everett for the first time. This event generated 2,367 <br /> total room nights and $3 million in economic impact. * <br /> *Information reported by the Snohomish County Sports Commission, sports division of the <br /> Snohomish County Tourism Bureau. <br /> U.S. Figure Skating is responsible for booking the number of rooms needed for the <br /> athletes, coaches, officials, staff and delegation from countries. U.S. Figure Skating will <br /> work with the Snohomish County Sports Commission in coordinating a special group code <br /> for the spectators. Hotel information including special Skate America hotel packages will <br /> be promoted on the event website along with the ticket information. <br /> Visitor information will be verified by the attendance information collected from Angel of <br /> the Winds Arena in Everett. <br /> 8 <br />