Laserfiche WebLink
County), Skagit County, Island County, Whatcom County, the Eastside and Bellingham to <br /> stay overnight Everett; 4) Raise awareness of Imagine to visitors arriving in Seattle from <br /> national and international <br /> destinations to increase hotel/motel stays in Everett; and 5) Promote Imagine and its <br /> events in printed publications outside Snohomish County to increase tourism to the area. <br /> tx f <br /> II d ;r i i''T'A'W "^ <br /> i Fully describe fhe project Expand yours x a <br /> pline on. y eoeafredsis � eAlo I <br /> who will benetadwanhw,bgin17 eddig datesoobrprot, tatjeaesyb 1jply_tov0a t <br /> ' <br /> success tf youarerqesingfundoscp g rpo4 l osa0iAsygspoeon,t4e 0:* <br /> yuwroecowrsqaogfhuanndeonosmo10ko sfma ,ruoeo , <br /> projectsthacan provthewgneraleoegh yaeIeee 'easeuoodneupojetsttmestone wh th ,tme <br /> page7 oftitispaalcagePlease also$hwanyot eru lhgecelyedgestd <br /> foryour-pro ect'yS > r.;;`._ cu ,: _t <br /> The four events combined draw approximately 3,683 to Everett each year (3,473 in 2017). <br /> With funding from the City of Everett, Imagine will use paid online and printed <br /> advertisements to further promote holiday events happening in Everett at Imagine <br /> Children's Museum. The increase in marketing will support efforts to increase visitors from <br /> out of town, which will support tourism in the City of Everett. <br /> Ads will be targeted to reach: <br /> 1. Families, including grandparents and business travelers, throughout Washington State; <br /> 2. Tourists visiting the area from across the United States and beyond. <br /> Benefits: Events at Imagine Children's Museum will benefit children and their families by <br /> giving them opportunities to have fun in a unique and creative environment. Everett <br /> businesses including retail shops and restaurants will benefit, as many are within walking <br /> distance of the Museum and easily accessible by vehicle or public transportation, Local <br /> hotels and motels will benefit by gaining an increase in hotel/motel guests. To foster this <br /> effort, Imagine will collaborate with hotels to promote the events and provide free event <br /> admission to those Museum visitors who present a local hotel/motel room key. <br /> Imagine Children's Museum is a viable resource for the community that continues to draw <br /> visitors from all over Washington State and beyond. In 2017, Museum attendance <br /> reached an all-time high of nearly 251,000, and approximately 10% came from at least 50 <br /> miles away from the Museum. Marketing support from the City of Everett will strengthen <br /> tourism efforts for local hotels/motels, restaurants and retail stores by drawing even more <br /> families that are seeking family-friendly holiday events. <br /> The four events for which we seek funding each bring a unique and desirable benefit to <br /> Everett. The Fourth of July party is scheduled to coincide with Everett's Fourth of July <br /> parade, which gives families added reason to spend significant time in the area. Home for <br /> the Holidays and the North Pole Party happen at Christmastime and include family <br /> entertainment and one-of-a-kind activities that are original to Imagine Children's Museum. <br /> The New Year's Eve event has live entertainment and traditional family fun such as <br /> bowling and board games for children and their families. A traditional ball drop happens <br /> on the rooftop in the evening hours so the whole family can participate. With increased <br /> marketing, these events are anticipated to encourage extended visits in Everett. <br /> 4 <br />