Imagine Childrens Museum 5/4/2018

Timeline: Funds will be utilized beginning in May 2018 through December 31, 2018. Measurements: Imagine anticipates that this multi-faceted marketing approach aim to increase the number of visitors to Everett and Imagine Children's Museum. To measure this response, Imagine will: 1) Track zip codes of Museum visitors; 2)Track visitors who use coupons from both print and electronic ads; 3)Track website hits including the originating website and the geographic area of where the online visitor is located; and 4) Track visitors who gain free event admission by presenting a local hotel /motel room key. Marketing Specifications (In order of priority): 1. www.lmagineCM.org— Imagine's website (Imagine Match) 2. Google Search Engine—AdWords search (Imagine Match) 3. WayFind Signage— Imagine awareness to travelers on Interstate 5 (Imagine Match) 4. Imagine Children's Museum newsletter—delivered via USPS to households and targeted businesses (Imagine Match) 4. WestCoast Families—Up to two ads throughout the year; 50,000 impressions per ad. Free magazines are distributed through retail, restaurant and service outlets that are frequented by families with young children in metropolitan Vancouver and the lower mainland area of British Columbia. = 5. Social Media— Facebook advertisement boost to families in King and Skagit Counties. 6. Pandora—Potential to reach 428,831 monthly listeners in Seattle and Skagit County to the border who actively use the service (male and female ages 25-40) and have children. Pandora will create a custom plan for Imagine to reach our specific demographics and will run our ads on family/kid-friendly channels. 7. Pacific NW(Seattle Times publication) —Up to two ads; reaches 728,000+ per ad. Imagine respectfully requests $14,840 from the City of Everett Hotel/Motel Tax Fund in support of the above marketing campaign. If full funding is not available, we request the opportunity to determine best use of funds that are provided. 5