Olympic Ballet Theatre 5/15/2018

Online: • Purchase online advertising with Seattle Times, The Herald, and Facebook. • Prepare and distribute e-newsletters advertising upcoming performances to be emailed to our email database of over 3,000 patrons. • Provide event listings to community events calendars and websites throughout the Puget Sound area. • Produce video clips of our rehearsals and/or performances to stream online to increase potential audience excitement. Other: • Utilize banner advertising in Edmonds that is visible to ferry traffic to and from the Kingston. Banner advertising will include street banners displayed on high traffic Edmonds streets (5th&Elm and 8th&Caspers) and fence banners displayed on two prominent downtown Edmonds streets, Main St and Dayton. • Promote Nutcracker performances on Classical KING FM.• Use Alderwood Mall advertising with backlit ad displays. Who will benefit: • Local hotels, motels, restaurants, performance venues, and retail establishments. Olympic Ballet performances attract visitors to Everett and Edmonds. Local businesses benefit by our performances, as during performances they ensure a regular flow of visitors to the city. As Olympic Ballet performances draw visitors from out of city and out of county, performances help generate stays from these visitors as well as from rs Olympic Ballet performers who may need to travel to make dress rehearsals and performances. Stays are confirmed by online survey offered on our ticketing site. • Everett Residents. Everett residents benefit from the added quality of life that productions bring, and local businesses benefit from added traffic to the area. • Everett Visitors. Olympic Ballet ads help draw visitors from outside of Everett who are seeking affordable and enjoyable performances. • Young dancers, professional artists choreographers, scenic designers, and costume designers in the Puget Sound Area. These groups benefit from the local collaboration and work OBTprovides. Project beginning and end dates: The promotional side of the project will begin in January of 2018 with designing advertising and promotional materials for 2018 performances. Materials will be distributed throughout the years, primarily 2+ months before productions. The project will conclude in December 2018 after our last performance ends, where we will evaluate success and report results. Evaluating success: Olympic Ballet's methods of evaluating success include: • An assessment of overall ticket sales and attendance. OBT will obtain numbers from house managers at each venue plus demographic and marketing data from a custom-designed ticket program. 5