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DELIVERABLES <br /> 1)DISCOVERY <br /> Scope: a. Client Discovery Meetings <br /> Up to four(4)90 minute discovery meetings with city staff to discover vision <br /> and goals for new brand(s) <br /> b. Brand(s)Assessment&Competition Study <br /> Conduct research on current brand(s)and research competitors <br /> c. Focus Groups <br /> Lead up to four(4)focus groups in Everett. <br /> Dates,times,location and participants to be mutually agreed upon. <br /> Collect and compile data for branding project. <br /> Timeline: Completed by July 31st 2018 <br /> Project Fee: Estimated 75 hours billed at$90 <br /> Not to exceed$6,750 <br /> 2)CREATIVE <br /> Scope: a. Develop an integrated Marketing,Creative and Content Plan <br /> Based on the information we gather in the discovery phase,we'll create an <br /> integrated marketing,creative and content plan for the City of Everett and its <br /> tourism department.The plan will include the following documents: <br /> Key Research Findings <br /> • Strengths and Assets <br /> • Competition and Challenges <br /> • Relevant Consumer Trends <br /> Brand Pillars <br /> Audience&Personas <br /> • Target residents <br /> - Target businesses <br /> • Target visitors <br /> Brand Positioning <br /> Strategies&Tactics <br /> Content Plan <br /> - Messaging Pillars <br /> • Brand Voice <br /> - Brand Style Guide <br /> b. Visual Identity for brand(s) <br /> Once we nail down the personality,spirit,and positioning of the brand(s),we'll <br /> then create visual identity assets for City of Everett and tourism sub-brand. <br /> These will include: <br /> Wordmark and/or logo <br /> Color palette <br /> Typeface(s) <br /> Pattem(s) <br /> Stationary Set <br /> Collateral Templates(ex.Email newsletter). <br /> Comprehensive Visual Style Guide <br /> Timeline: Completed by September 30th <br /> Project Fee: Estimated 290 hours at$90/hour <br /> Not to exceed$26,100 <br /> 1420 Hewitt Ave,Everett,WA 98201 I P.425 3441727 I mi ttowncreativeco.com <br />