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Milltown Creative 7/6/2018
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Milltown Creative 7/6/2018
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Last modified
7/12/2018 10:11:09 AM
Creation date
7/12/2018 10:11:04 AM
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Contracts
Contractor's Name
Milltown Creative
Approval Date
7/6/2018
End Date
12/31/2018
Department
Administration
Department Project Manager
Meghan Pembroke
Subject / Project Title
Lead a Rebranding Effort
Tracking Number
0001315
Total Compensation
$33,000.00
Contract Type
Agreement
Contract Subtype
Professional Services
Retention Period
6 Years Then Destroy
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CITY OF EVERETT REBRAND - 2018 SCOPE + DELIVERABLES <br /> INTRODUCTION <br /> We're thrilled to partner with the City of Everett on ongoing tourism marketing efforts.We love our <br /> city,and we love to spread the word about it. <br /> PROJECT OVERVIEW <br /> Milltown Creative Co.will lead a re-branding effort for the City of Everett's parent brand while <br /> concurrently developing a new tourism brand and tourism marketing strategy.This will be an <br /> integrated and holistic process that incorporates input from stakeholders,residents,business <br /> owners,City administration,and elected officials.At the end of the process we will have a new <br /> visual identity for the City of Everett and City of Everett's tourism brand,as well as a clearly defined <br /> (and community supported)brand strategy that will improve the quality of life for the people of <br /> Everett and positively affect the way people outside(and inside)of Everett think about our city. <br /> We know good things happen in Everett.Let's let everyone know. <br /> 1420 Hewitt Ave,Everett,WA 98201 I P.425 3441727 I milltowncreativeco.com <br />
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