Fizz Events LLC 4/11/2019 - Laserfiche WebLink

PROJECT SCOPE OF WORK Fully describe the project. Expand your summary paragraph from page one to address such Issues as:what it is you wish to do;who will benefit and why and how;beginning and ending dates of your project;and what measures you williapply to evaluate its success. If you are requesting funds for a specific portion of a larger project,please so state but focus your response on the element for which you are requesting funding assistance. This-. section requires that you to establish,In a clear and quantifiable way,that your project will sustain or enhance one or more aspects Ito be identified by you)of tourism In the City of Everett. Proposals from projects that can prove they will generate overnight stays are preferred. Please coordinate your project's milestones with the time line on page 7 of this package.Please also show any other funding received or requested for your project. In 2017,the DEA&Fizz Events goal was to rebrand the Everett Craft Beer Festival and offer attendees a bigger festival that not only focused on craft beer from around the state but also great street food from local restaurateurs and fun,engaging live music from up and coming local Everett artists.With the help of both the Downtown Everett Association and EMI,the Upper Left Beerfest accomplished those goals in 2017 and expanded the popularity of the event in 2018 with minor date switches to a Friday/Saturday event.In 2019—Our goal at the Upper Left Beerfest is to continue expanding this popular event and continue to grow this festival larger including additional craft beer,local wine and local cider from around the NW. Along with craft beverages,entertainment and local food will be additional focuses of the event,creating a tasting festival of both local beverages and local food via restaurants and area food trucks while providing fun,engaging entertainment.Our goal is to continue bring the states best craft beer to the city of Everett and to the general public in and around the city.Funds gained from this will also go to support the local non-profit that is engaged from the city to enhance lives within the city and help fund local initiatives.The Upper Left Beerfest has attracted 2500-3000 people annually to the downtown Everett core.With the funds provided,we will have additional advertising dollars for the event,which will be spent on attracting potential event attendees from all over the county as well as potential attendees from Bellingham down to Olympia and east through the Snohomish valley.Our focus in 2019 is to work more closely with the breweries from outside of Everett that have a following.Work with them to promote the festival as one they will be attending,inviting their followers to attend as well.Last year we implemented a discounted hard ticket sales initiative within breweries in Everett.This year,that will be expanded to out of the area breweries to grow sales to out of town guests.With the changes from a craft beer only event to more of a local craft beverages(featuring craft beer,wine and cider)and local food festival,we will continue marketing the event to a larger, more wide ranging,audience.Those attendees will also be more likely to stay overnight with the option to either come back to the event the next day or explore Everett.These funds will also be used to create a compelling advertising plan that markets additional activities in Everett,including restaurants,hotels,and activities in the Everett area.The funds will help re-establish the event as a long lasting annual festival for the city. Advertising will start immediately for the event with the main focus of promotion taking place 90 days before and leading up to the event in early September.We will measure success based on event attendees and seeing the event grow from previous years. We will again work with the Downtown Everett Association as a partner of this event to engage businesses in attending the event as a company function.Friday night advertising will focus on promotion to these companies as a fun,company outing and Friday night team building happy hour option that isn't the normal run of the mill activity.We also feel some companies will become a partner of the event by offering a multi-day event with enhanced promotional opportunities through print,online,social and radio options. In 2018-Partnering with Toggles Bottleshop at a partial expense to the beer festival-We helped launch Everett Craft Beer Week.Upper Left Beerfest was the kick-off event and cornerstone of the week in which area bottleshops and breweries had fun,public engaging events at their breweries ranging from unique beers,bike rides,fun runs and more.We helped promote this to our followers,email database(over 45,000 unique emails in the pacific northwest),online and through social media.We invited guests to come for the beer festival and stick around overnight to attend brewery functions on Sunday.We were also successful in bringing out of town breweries to Everett to work with Everett breweries on collaboration beers and promotions to the public. With these funds,we will be able to expand our marketing reach further than the Everett area.We will be able to work more closely with out of area breweries,thus capturing some of their market to attend as well.These funds have been vital in the growth and success of the event in the past. 1 ) { 4n- 4