Fizz Events LLC 4/11/2019 - Laserfiche WebLink

rE Please read!THIS IS VERY IMPORTANT INFORMATION! YOU MUST PROVIDE THIS INFORMATION WITH INVOICE BEFORE PAYMENT WILL BE ISSUED. ECONOMIC IMPACT Because the City of Everett operates the Hotel-Motel fund as an economic development tool,one of the key evaluation criteria for selecting a project for funding is its potential economic benefit. In addition,the City Is required to report to the State on the numbers of visitors and the numbers of overnight stays generated by each project. Please indicate the anticipated economic impact of your project and provide the estimated number of participants in each of the following categories; • staying in overnight paid accommodations, e • traveling over 50 miles and staying overnight in unpaid accommodations(with friends or family), • traveling over 50 miles and staying for the day only, attending but not included in one of the above categories - • Total of all participants(sum of the first four categories). Quantify your projections and indicate how you propose to verify your results (for example, by head count or surveys). You will be required to provide post-event information for these same categories prior to reimbursement. Remember,food and fuel purchases assist the local economy but do not contribute to the Hotel-Motel fund;the fund derives entirely from taxes on overnight lodging in the county. If your project will not result directly in overnight stays,try to demonstrate how its success may contribute to generating future overnight stays. An example might be a one-day festival you sponsor which,when combined with—and jointly marketed with—an event the following day which appealed to the same audience,would encourage visitors to spend the night and attend both events. In this example,it would be important to discuss the timeframe and strategy for future implementation of an appropriate cooperative marketing campaign to link your one-day festival with the second one.Again,quantify your projections and explain the methodology by which you developed them.' The Upper Left Beerfest expects attendance to continue to grow,as it has the past two years,since Fizz Events and the DEA took over the event from the Washington Beer Commission.Attendance numbers have historically been between 2,000-2,500 attendees.Out of those 2,500 estimated attendees,it is expected that somewhere near 10%of attendees will stay(Over 200 attendees stayed in Everett overnight in 2017,271 stayed in 2018(136 paid). To help ensure we continue to have attendees that stay the night(including brewers),the Upper Left Beerfest will again be a two-day festival (Friday 4pm—9pm,Saturday 12pm—8pm).During the two day festival,we offer attendees multiple ticket options at time of purchase(online) including a popular 2 day discounted ticket,thus encouraging attendees to stay the night and return the following day.Single day tickets are offered as well at a higher price point than purchasing both tickets together. Estimated Ticket Sales(These numbers are based on historical sales data from 17'&18') Staying in overnight paid accommodations—175(based on and increase from 2018) Traveling from over 50 but staying with friends—190 Traveling from over 50 for the day—200 Total Attendees:2,500 We are able to track this data from our online ticket sales system.When purchasing tickets,we ask attendees these questions: -Do you plan to stay in an Everett Hotel During your visit to the beer festival(Y/N) -Do you plan to stay with friends/family while attending the beer festival(Y/N) -Address w/zipcode(to track out of town guest zipcodes,states and countries traveling from) The DEA and Fizz Events,LLC will promote area hotels to potential event attendees as well as restaurants and"things to do in Everett"on the event website,social media and an the ticket confirmation email all attendees receive after purchase,listing important information.We will also contact area hotels to work with them on room night blocks,possible discounted hotel room nights,etc. 47- 5