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<br /> PROJECT BUDGET
<br /> Please detail the budget for your project. Remember that though the City can pay no personnel costs(wages,benefits,etc.),such costs are eligible as
<br /> a portion of your matching portion.The City can pay a share of such costs as postage,design and layout of printed materials,printing, and
<br /> communications. Please specify whether your various match items will be either cash(C)or in-kind(I/K). Please list any other City @
<br /> money applied for or are receiving for the event?
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<br /> Project Name:
<br /> Item City Match C I/K Total
<br /> 1. Advertising $ 7,000 $ 3,000 x $ 10,000
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<br /> 2. Promotional Design $ 3,000 $ 2,100 x $ 5,100 1Promotional Printing(posters,rack
<br /> 3' cards,signage,Email Database) $ 4,000 $ 2,500 x $ 6,500
<br /> Attendee Taster Glasses,Attendee
<br /> $ $ 3,000 7,500 $ 10,500
<br /> Taster Tokens $ x
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<br /> 5' $ ? 5,100 x Production Equipment 5,100
<br /> 6. $ $ 4,000 x $ 4,000
<br /> Entertainment
<br /> 1.
<br /> 7. $ 4,000 $ 6,800 x $ 10,800
<br /> Tents/Tables/Chair/Fencing/Etc.
<br /> 8. $ $ 9,500 x $ 9,500
<br /> Staffing/Security
<br /> 9 Beer Purchase from Brewers $ $ 12,000 x $ 12,000
<br /> Mise Expenses-Staff Hotels, $ 4,000 $ x $ 12,500
<br /> 10. Restrooms,Insurance,Etc. 8,500
<br /> Totals: $ 29,500 $ 56,500
<br /> $ 86,000
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<br /> BUDGET NARRATIVE I
<br /> In the space below please offer any information which you feel may provide useful background on your proposed budget such as source and rate at
<br /> which matching labor costs are calculated,numbers of promotional pieces to be produced,numbers of media ads to be placed,media outlets to be
<br /> used,etc. f
<br /> The above budget projection for the 2019 Upper Left Beerfest is based on actual costs to produce the 2018 event.LTAC dollars will once I
<br /> again be spent to produce advertising pieces for promotion of the event,helping to attract as many interested parties as possible to the
<br /> event in downtown Everett.LTAC funding will also be spent on such promotional items such as taster glasses,taster tokens,event
<br /> programs,printing costs,promotional email advertising,branded promotional supplies for breweries,hard tickets,design costs and I
<br /> more.These costs are based on the 2,500 attendees the festival is budgeting for in 2019.The advertising will occur in multiple locations
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<br /> including Everett radio,Seattle based radio,print advertising including local/regional magazines and newsprint.Advertising will also i
<br /> occur online including,facebook,social media,Fizz Events email database(40,000+emails from the PNW),Downtown Everett
<br /> Association email database and business database.Additionally,online news advertising and in-person advertising at local breweries
<br /> including posters,coasters and promotional nights at breweries from all over Washington that are scheduled to attend the event
<br /> including hard collateral in those breweries.LTAC funding will also provide the Upper Left Beerfest with the opportunity to approach
<br /> event partnerships from local Everett Businesses with the goal of promoting local businesses throughout Everett.to attendees.We will I
<br /> also partner with local public transit(buses,taxi,Uber/Lyft)to help provide transportation to attendees to encourage people not to
<br /> drive/park while attending.
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