|
PROJECT R OF WO+tK
<br /> rpll id.ealhe the 14.You wis .to do;who will
<br /> +bsnellt and wh„yand,how;beginning and ending data of your pr ct'ari wh it 1r s you lfl apply to evalu�its succaeOf,yi u are
<br /> dnp funds far a spsalflc portlon of a Isrgsr project,pi se`so f eta buf fed.your response on the alsm.nt r which you ire
<br /> tl0 funding ai 'tanc. 3his seetion equlres.tl 3rou i.• 11sh;)fi,o u WIabl. y'thst !Pur project wii sustain'or
<br /> ranhdnf.ons ger rfae upects.(to be Idenggeid'`by You oto eni n 1i s C(4►4xy#W,.!! �► , roje that pan goy!they wu)
<br /> °g.sr.t.oveml➢ht,.stays are,preferred.;Plus;coordinate ;project's r�th't a line•on age 7 of�3his pac age Please
<br /> !alse show any'other hording received or'requestedtor mit project
<br /> What we wish to do: We wish to promote five Village Theatre Mainstage shows (spanning two
<br /> performance seasons)to people outside of the City of Everett with the aim of generating
<br /> overnight stays by an estimated 2,258 people, primarily in the shoulder and off-season of
<br /> October through April. Multimedia ads appearing on TV, radio, web, and in print, and transit
<br /> advertising, as well as targeted printed mailing distributions, will promote one of the area's
<br /> greatest asset brand—the outdoors—which includes primary tourism experiences like
<br /> "business and event-based visitation," as day-trippers and extended-stay visitors "open up to
<br /> the arts" and enjoy culture, one of the highest visitor-rated attractions in the area. Who will
<br /> benefit, why and how: Direct beneficiaries include day-trippers traveling significant distances
<br /> (50+ miles)to attend an evening or matinee performance, such as those traveling from
<br /> Bellingham, Vancouver BC, Wenatchee, as well as Pierce and King counties, who stay
<br /> overnight in one of the City of Everett's many lodging establishments (e.g., Hampton Inn,
<br /> Marriott Courtyard, Delta Hotel by Marriott, Inn at Port Gardner).The City of Everett's 110,079
<br /> residents, especially those residents employed in Leisure & Hospitality sector(a total of
<br /> 173,000 Seattle-Bellevue-Everett residents, Nov. 2018 Washington Employment Estimates)will
<br /> also benefit, since the project is designed to promote tourism development primarily during off-
<br /> season. Beginning and Ending Date of the Project: January 04-December 31, 2019.
<br /> Evaluation Methodology: We will analyze tourism-specific questions on our patron marketing
<br /> surveys; count the number of overnight stays reported, and predict others based on the number
<br /> of patrons who live 50+ miles from the theatre (quantitative); gather relevant anecdotal
<br /> qualitative information; and assess partnering tourism entities' satisfaction with the success of
<br /> our effort. Proof this project will directly and indirectly enhance tourism as part of a
<br /> larger, county-wide effort: According to Dean Runyan Associates' Washington State Travel
<br /> Impacts &Visitor Volume 2000-2017p, visitors who stay overnight in commercial lodging
<br /> typically have the greatest economic impact, with urban areas tending to have greater shares of
<br /> hotel/motel stays. In Snohomish County, $95,694 in visitor spending supports one job and in
<br /> 2016, the visitors' share of taxable sales represented 4.8% of the total, with the overnight visitor
<br /> share at 2.7%. Visitors' contributions to local tax receipts grew by 4.7%, as compared to
<br /> business or employee contributions, which fell by 2.2% between 2016 and 2017.Visitors to
<br /> Snohomish County in 2017 spent the greatest amount ($172.3 million) in the Accommodations
<br /> & Food Services sector with the second largest amount ($57.8 million) in the Arts,
<br /> Entertainment, and Recreation industry sector. On average, overnight visitors who stay in
<br /> commercial lodging stay 2.1 nights and spend $373 per person per trip. Research conducted
<br /> by Village Theatre, a highly unique tourism asset that offers a one-of-a-kind theatre experience
<br /> in the region, indicates 56,324 visitors traveled to see our 2017-2018 Mainstage Season
<br /> productions at EPAC; 2% of our season subscribers (666 people)and 8% of our single ticket
<br /> households (1,592 people,)traveled 50 or more miles to attend a show at Village Theatre,
<br /> generating overnight stays by 2,258 people. These same 56,324 theatre-goers spent money on
<br /> overnight stays and/or dinner before evening performances, or on lunch before attending a
<br /> matinee. Since the majority of our audience survey respondents (99.4%) indicated they
<br /> traveled for pleasure and about 4.1% stayed overnight, they likely combined their visit to EPAC
<br /> with a trip to one of Everett's other prime tourism destinations: Everett's shoreline, Flying
<br /> Heritage & Combat Armor Museum, FUNKO, Schack Arts Center, Imagine Children's Museum,
<br /> or Angel of the Winds Arena.
<br /> 4
<br />
|