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<br /> Village Theatre contributes to the City of Everett's economic impact with jobs, by attracting
<br /> 54,066 day-tripper visitors, and by generating overnight stays from its 2,258 theatre-goers who -
<br /> travel 50 miles or more to attend a production at EPAC (our current survey does not ask
<br /> overnight visitors to distinguish between paid lodging or stays with family/friends). According to
<br /> the Arts & Economic Prosperity Calculator designed by Americans for the Arts, this past
<br /> season's expenditure of$1,548,134 by Village Theatre in Everett had a total economic impact
<br /> of$3,180,156 (including $1,632,022 in event-related spending by audiences); supported 100
<br /> FTE jobs; resulted in $2,152,718 paid in household income to community residents as a result
<br /> of the expenditures made by our organization and its audiences; and generated an estimated
<br /> $144,899 in local and $186,280 in state government revenue. Dean Runyan Associates' latest
<br /> County data indicates each individual traveler staying overnight spends $178 per day, which
<br /> implies that about$401,924 per day was spent by Village Theatre's 2,258 audience members
<br /> who stayed overnight last season. Our audience surveys indicate the vast majority(99.4%)
<br /> traveled for pleasure although their decision to stay overnight varied greatly from one show to
<br /> another. For example, more than 5% of EPAC audience members attending Newsies stayed
<br /> overnight, as compared to 3.5% of those attending The Gin Game, String or Hairspray. Jointly
<br /> marketed events the following day that appeal to the same audience would encourage even
<br /> more visitors to stay two or more nights to attend multiple events. Within the context of
<br /> Snohomish County's 2018-2022 Strategic Tourism Plan, Village Theatre's tourism aim is to
<br /> convert arts performance event-based day-tripper traffic into overnight stays during the
<br /> shoulder and off-season periods and generate overnight stays in the City of Everett by an
<br /> estimated 2,258 people. Village Theatre contributes significantly to tourism, one of the County's
<br /> largest industries, where direct-tourism related jobs employ nearly 11,000 and generate about
<br /> $23 million in local taxes and $58 million in state taxes. Village Theatre "opens up the arts"to
<br /> tourists with a five-show Mainstage Season that runs from September through July, with 20
<br /> weeks of production in Everett. Village Theatre works with various tourism entities to enhance
<br /> promotional efforts already underway by the Downtown Everett Association.
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