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PROJECT TIME LINE '
<br /> Please use the chert below to break out your project Into its major items,showing when each will be accomplished
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<br /> MONTH TASK ITEM •
<br /> Matilda is performed in Everett January 4-February 3,2019 concurrent with print and transit ads,and the
<br /> last of five postcard distributions(64,000 total pieces mailed).Transit ads,postcards,TV,radio,and online
<br /> ads are prepared for I Do!I Do!and began running in mid-January.Advertising runs continue for 1 Do!I
<br /> February Do!,First mailing of 55,000 postcards advertising The Curious Incident of the Dog in the Night-time are
<br /> -. mailed.Transit and web advertising for Curious is prepared.Well-planned cross-promotions of linked
<br /> events,some based on a musical's theme.
<br /> I Do!I Do!is performed in Everett from March 1-24,2019 as multimedia and transit ads run for this
<br /> March production and Curious.The first distribution run of 64,000 postcards for Million Dollar Quartet(and
<br /> Show 1 of 2019-2020 Mainstage Season)is mailed.Cross-promotional efforts continue.Show line-up for
<br /> 2019-2020 Mainstage Season is announced.
<br /> The Curious Incident of the Dog in the Night-time is performed in Everett from April 26-May 19,2019,
<br /> concurrent with print,web,and transit advertising.Million Dollar Quartet's transit ads begin to appear,
<br /> April
<br /> 1 along with retargeting online ads posted by MogoArts.Cross-promotions and planning of linked itineraries
<br /> continues.
<br /> The Curious Incident of the Dog in the Night-time performances continue,as does the show's ad campaign.
<br /> May The upcoming production of Million Dollar Quartet is promoted via online,transit,and printed
<br /> advertising.
<br /> The upcoming production of Million Dollar Quartet is promoted via online,transit,radio,and printed
<br /> advertising.Ongoing conversations about the best ways to cross-promote and combine theatre-going with
<br /> June , z , other Snohomish County tourism events and activities continue.Million Dollar Quartet opens in Everett
<br /> _ on June 28,2019.
<br /> " `,`i*41 f Million Dollar Quartet runs in Everett from June 28—July 28,2019,concurrent with radio,KCTS,print,
<br /> h web,and transit advertising.This is the last show of Village Theatre's 2018-2019 Mainstage Season.
<br /> uytg- a Marketing survey is distributed to quantify how many Village Theatre audience members stayed overnight
<br /> g ."^ in Snohomish County,and how many extended their stay to take advantage of cross-promoted,linked
<br /> tourism activities.
<br /> August , Transit ads,postcards,FlashMob,radio,Encore,and online ads are prepared for the first show(TBA)of
<br /> Vi
<br /> Vllage Theatre's 2019-2020 Mainstage Season.Cross-promotional activities continue.
<br /> Transit ads,radio,and online ads run for TBA show#1.55,000 mailed pieces are distributed in a series of
<br /> September five targeted mailings.Cross-promotional activities continue.
<br /> Transit ads,postcards,and web marketing billboards continue to run as TBA show#1 opens in Everett.
<br /> October Cross-promotional activities continue.
<br /> Transit ads,radio postcard distributions,and online ads continue to run as TBA show#1 is performed in
<br /> November Everett.Cross-promotional activities continue for the shows in the rest of the season.
<br /> December Close-out project activities, fff
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<br /> Transit ads typically run for three months for each show and consist of super tails, kings,
<br /> fullback ads, and half-side ads. Postcard mailings are handled by a mailhouse and are usually
<br /> scheduled for distribution at five intervals during each show's run. Online ads include sliding
<br /> billboards that"slide down"to occupy a large amount of the viewed screen, revealing a special
<br /> message (or offer)to interested viewers without requiring them to leave the page. MogoArts
<br /> helps Village Theatre connect, engage and activate theatre patrons across display, Facebook,
<br /> mobile, video and search; they also assist with new audience acquisition through digital
<br /> outbound targeting and retargeting strategies. The 2018/19 season's marketing plan includes
<br /> special show specific strategies, such as targeting children's print media (e.g., Red Tricycle,
<br /> Seattle's Child)for Matilda and purchasing TV ads on two popular television shows, Ellen and
<br /> Wheel of Fortune, for I Do!I Do!
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