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<br /> PROJECT BUDGET
<br /> Please detail the budget for your project. Remember that though the City can pay no personnel costs(wages,benefits,etc.),such costs
<br /> are eligible as a portion of your matching portion. The City can pay a share of such costs as postage, design and layout of printed
<br /> materials,printing,and communications. Please specify whether your various match items will be either cash(C)or in-kind(IIK). Please
<br /> list any other City money applied for or are receiving for the event?
<br /> Project Name:
<br /> Item City Match C I/K Total
<br /> 1. Online Advertising (a) $10,000 $43,800 $43,800 $53,800
<br /> 2. Transit Ads (a) $10,000 $ 2,000 $ 2,000 $12,000
<br /> 3. Postcard Printing & Postage (a) $20,000 $28,290 $28,290 $48,290
<br /> 4.Production Materials (a) $ $263,702 $263,702 $263,702
<br /> 5.Personnel Salaries (b) $ $623,151 $623,151 $623,151
<br /> 6.Matilda Online/Transit (b) $ $28,540 $28,540 $28,540
<br /> 7.Matilda Production Mat. (b) $ $120,860 $120,860 $120,860
<br /> 8.Matilda (Personnel) (b) $ $300,835 $300,835 $300,835
<br /> 9. Other Ads& Season Marketing (c) $ $162,150 $162,150 $162,150
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<br /> 10.Facility& Overhead $ $2,500 $2,500 $2,500
<br /> Totals; $40,000 $1,575,828 $1,575,828 $1,615,828
<br /> BUDGET NARRATIVE
<br /> In the space below please offer any Information which you fast may provide useful background on your proposed budget such as source
<br /> and rate at which matching labor costs are calculated,numbers of promotional pieces to be produced,numbers of media ads to be placed,
<br /> media outlets to be used,etc.
<br /> The City will receive recognition on all advertising in the above budget for all five shows.
<br /> Notes: a)These expenses will be incurred between January 20 and December 15, 2019
<br /> for 4 shows, but the City will be recognized on all 5 shows fora total budget of$1,615,828;
<br /> b) Matilda's expenses are incurred prior to January 1, 2019 (to promote the January
<br /> performances); these are shown only as match; c)This part of the marketing budget
<br /> primarily promotes the full season. The City will be recognized on most of the print
<br /> materials. Web advertising with Seattle P1.com, The Seattle Times, and MogoArts is based
<br /> on unit rates per show for sliding billboards and retargeting impressions that range in cost
<br /> from $1,200 to$11,500. Transit ads with Intersection will run for about three months each
<br /> for all five shows, and will blanket the Seattle, North King, and Snohomish County market
<br /> at costs that range from $2,342 - $7,412. Show specific marketing strategies will be
<br /> employed (e.g.,TV ads on Ellen and Wheel of Fortune for/Do!I Do!) Village Theatre's
<br /> project fulfills the basic eligibility requirements as outlined by state statute; demonstrates a
<br /> cash match of at least 25% (our match of$1,575,828 is well in excess of 25% and thus
<br /> deserving of higher priority in the selection process); will be completed by December 31;
<br /> none of the assistance program funds will be used to offset non-project operations and
<br /> maintenance costs; the project will be carried out in compliance with state and county
<br /> ordinances governing the use of all program funds; and the roject is consistent with the
<br /> Snohomish County's Strategic Tourism Plan for 2018-2022 most specifically, a 2019
<br /> priority focus, Strategy 3.3). Other City$for Event: The 201 /19 Contract's Management
<br /> Fee of$306,300 offsets a portion of Village Theatre's production costs at EPAC.
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