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12. "Feather or sail sign" means a vertical portable sign that contains a harpoon-style pole or <br /> staff driven into the ground for support or supported by means of an individual stand. <br /> 13. "Flag" means a flat piece of cloth,with distinctive colors,patterns or symbols used to <br /> represent a country or group, having one end of the cloth attached to a vertical staff <br /> (directly or by rope and pulley mechanism)and all other ends freeflowing under natural <br /> movement of wind. <br /> 14. "Flashing sign" means a sign or a portion thereof which changes light intensity or switches <br /> on and off in a constant pattern,or contains motion or the optical illusion of motion by use <br /> of electrical energy. <br /> 15. "Freestanding sign" means a permanent pole,ground or monument sign attached to the <br /> ground and supported by uprights or braces attached to a foundation in the ground and not <br /> attached to any building. <br /> 16. "Halo lighting" means a method of sign illumination that consists of opaque sign elements <br /> with light projected behind them illuminating the mounting surface. <br /> 17. "incidental sign" means a small sign,emblem or decal informing the public of goods, <br /> facilities or services available on the premises,e.g.,a credit card sign or a sign indicating <br /> hours of business,which does not exceed two square feet in size. <br /> 18. "Indirect lighting" means lighting displayed or reflected on the surface or face of a sign <br /> which is not inside the sign and not a part of the sign proper. <br /> 19. "Interior-oriented sign" means a sign that is used to direct persons on a site to a particular <br /> location,activity,or service on the same site,or to provide persons a list of products or <br /> services offered on the site such as a menu board. Text, pictures and logos must be of a size <br /> that is intended to be read by persons on the site. <br /> 20. "Monument sign" means a freestanding sign attached to a permanent foundation or <br /> decorative base and not attached to or dependent on support from any building, pole, posts <br /> or similar uprights. <br /> 21. "Noncommercial sign"means any sign that is not a commercial sign.This definition also <br /> includes signs regarding fund raising or membership drive activities for noncommercial or <br /> nonprofit entities or groups. <br /> 22. "Off-premises sign"means a sign advertising,informational,directional or identification sign <br /> other than a billboard,which relates to products,businesses,services or premises not <br /> located on or otherwise directly associated with the site on which the sign is erected. <br /> 23. "Permanent sign" means a sign constructed of weather resistant material and intended for <br /> permanent use and that does not otherwise meet the definition of"temporary sign."Wall- <br /> mounted sign holders designed for insertion of signs and posters shall be considered <br /> permanent signage and subject to all standards of this chapter. <br /> 7 <br /> EMC 19.36 Signs May 2019 1 0 <br />