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24. "Pole sign" means any freestanding sign more than five feet in height that does not meet
<br /> the definition of monument,ground or portable sign.These signs are composed of the sign
<br /> cabinet or base and the sign pole or pylon by which it connects to the ground.
<br /> 25. "Portable sign"means any sign not permanently attached to the ground or other permanent
<br /> structure,or a sign designed to be transported. Portable signs include,but are not limited
<br /> to,signs designed to be transported by means of wheels,A-frame signs,menu and sandwich
<br /> board signs,and advertising flags.
<br /> 26. "Projecting sign" means any sign,other than a flat wall sign,which is attached to and
<br /> projects more than twelve inches from a building wall or other structure not specifically
<br /> designed to support the sign.
<br /> 27. "Readerboard"means a sign or a part of a sign on which the letters are readily replaceable
<br /> such that the copy can be changed from time to time at will.
<br /> 28. "Roof sign" means any sign erected over or on the roof of a building,or attached to the wall
<br /> of a building and extending above the roofline.
<br /> 29. "Sign"means any device,structure,fixture, placard,painted surface,awning, banner or
<br /> balloon using graphics,lights,symbols and/or written copy designed, used or displayed for
<br /> the purpose of advertising,informing,identifying,attracting attention to,or promoting the
<br /> interest of any person,institution, business,event, product,goods or services;provided,
<br /> that the same is visible from a street,way,sidewalk,or parking area open to the public.
<br /> 30. "Sign area"means the entire area of a sign on which copy is to be placed.Sign structure,
<br /> architectural embellishments,framework and decorative features which contain no written
<br /> or advertising copy shall not be included.Sign area shall be calculated by measuring the
<br /> perimeter enclosing the extreme limits of the module or background containing the
<br /> advertising or identifying message; provided,that individual letters using a wall as the
<br /> background,without added decoration or change in wall color,shall have a sign area
<br /> calculated by measuring the smallest rectangle enclosing each letter and totaling the square
<br /> footage thereof. For double-faced signs,total sign area shall be calculated by measuring
<br /> only one face.
<br /> - - ,• •f-a-freestanding
<br /> sign or any vertical projection thereof,including its supporting columns.Grade shall be
<br /> determined by taking the average elevation at finished grade for the midpoints of the four
<br /> sides of the smallest rectangle that will enclose all area which is within a five-foot horizontal
<br /> radius of the sign and its supporting structure.
<br /> 32. "Temporary sign"any sign that is intended and designed to be displayed for a limited period
<br /> of time,including,without limitation,a sign that is not permanently mounted, painted or
<br /> otherwise affixed,excluding portable signs as defined by this chapter,including any poster,
<br /> banner, placard,stake sign or sign not placed in the ground with concrete or other means to
<br /> provide permanent support,stability and rot prevention.Temporary signs may only be
<br /> made of nondurable materials including, but not limited to,paper,corrugated board,
<br /> flexible, bendable or foldable plastics,foamcore board,vinyl canvas or vinyl mesh products
<br /> 8
<br /> EMC 19.36 Signs May 2019 11
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