|
shoppers in the Pacific NW and Canada who will travel to Everett for ART and
<br /> arts experiences.
<br /> PROJECT SCOPE OF WORK
<br /> Fully describe the project. Expand your summary paragraph from page one to address such issues as:what it is you wish to do; who will
<br /> benefit and why and how;beginning and ending dates of your project and what measures you will apply to evaluate its success. If you are
<br /> requesting funds for a specific portion of a larger project, please so state but focus your response on the element for which you are
<br /> requesting funding assistance. This section requires that you to establish,in a clear and quantifiable way,that your project will sustain or
<br /> enhance one or more aspects(to be identified by you)of tourism in the City of Everett. Proposals from projects that can prove they will
<br /> generate overnight stays are preferred. Please coordinate your project's milestones with the time line on page 7 of this package.Please
<br /> also show any other funding received or requested for your project.
<br /> We wish to build awareness of the Schack Art Center as a year-round tourist destination in Everett and as a
<br /> regional leader in the visual arts. Advertising will focus on opportunities to engage in and enjoy the creative
<br /> process with emphasis on 2019 programming that attracts arts/culture lovers, day trippers, and travelers and
<br /> promotes overnight stays. Programming includes:
<br /> • Rotating gallery exhibits (Jan—Dec) that feature regional artists and are the key draw for Schack visitors.
<br /> Exhibit highlights from 2019 include Animal Kingdom/Pets on Parade (March/April), Art of the Garden
<br /> (June-August), and Features and Reflections (October), our annual glass exhibit in collaboration with
<br /> Pilchuck Glass School.
<br /> • Schack holiday season (Nov—Dec), highlighting the center as a destination for handcrafted, locally made
<br /> art gifts. Northwest shoppers travel to find unique glass, pottery, and ornaments for gift giving. Plus, the
<br /> holidays bring a new exhibit by a national art guild, the Colored Pencil Society of America, along with
<br /> opportunities for families to create blown glass ornaments in Make it Now sessions for ages 8+.
<br /> • Schack-toberfest, a 10-day fall harvest festival that features an urban patch filled with 900+ glass
<br /> pumpkins for purchase and unique experiences, i.e. the opportunity to make a blown glass pumpkin or
<br /> enjoy an evening of brews and live music (21+). Partners include Alexa's Café and Catering, Scuttlebutt's,
<br /> Lazy Boy Brewing, Snohomish Festival of Pumpkins, and Everett Music Initiative.
<br /> • Fresh Paint (Aug 17-18), Everett's premier art festival, which lines the marina promenade with
<br /> demonstrating artists and features a Float Find on Jetty Island or opportunity to blow a glass float.
<br /> Partnerships with the Port, Everett Parks & Recreation, local businesses, restaurants and hotels expand
<br /> visitor options.
<br /> We promote exhibits & events on the Schack website, schack.org, and social networking sites, Facebook and
<br /> Instagram. Web visitor ship averages 8,500 unique visitors per month, with activity doubling the weeks prior to
<br /> Fresh Paint and Schack-toberfest. Links are included to City & County tourism sites/calendars, and email
<br /> announcements are sent to 11,000 individuals, 45 media agencies and 22 community calendars. City LTAC
<br /> funding will allow us to advertise as follows:
<br /> • Digital and social media campaigns through The Seattle Times company.
<br /> • Print ads in the Seattle Times, including Pacific NW Magazine, Preview Gallery Guide (art publication
<br /> based in Canada), Art Access, Pilchuck Auction catalog, Glass Quarterly, Seattle Stranger, and The
<br /> Herald, including quarterly Washington Coast magazine.
<br /> • Radio spots on KNKX and KUOW, Seattle public radio stations serving the Puget Sound Region
<br /> • TV advertising through Comcast Spotlight cable advertising, Seattle Refined sponsored content and
<br /> KCTS-9 public television ads.
<br /> • Bus tails through Intersection Media specifically for Fresh Paint and Schack-toberfest events.
<br /> Who will benefit? Why/How?
<br /> • Everett benefits from taxes charged on hotel stays, dining and over$1.3 million in arts related commerce.
<br /> • Everett is showcased as a destination for quality visual arts and unique entertainment/shopping.
<br /> • Local businesses/partners benefit from revenues generated from year-round tourism and cross promotion.
<br /> ▪ Visitors/tourists, artists, and citizens benefit from a rich complement of admission free art experiences,
<br /> available 7 days per week, that entice them to stay longer.
<br /> Beginning and Ending Dates: The beginning and end dates for this advertising project are Jan 10 - Dec 31,
<br /> 2019.
<br /> Project Evaluation: Evaluations utilize feedback from guests, participating artists, event partners and sponsors,
<br /> hotel staffs, as well as art sales. Visitors are counted daily using a clicker at reception and/or ticket sales/class
<br /> registrations; and, zip codes are collected at the point of sale. This allows staff to document guests who travel
<br /> from out of county and more than 50 miles, along with hotel stays (if information is offered). Final reports are
<br /> then presented to funders and the Schack Board of Directors.
<br /> 4
<br />
|