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City of Everett <br /> Tourism Promotion Projects <br /> Assistance Program <br /> PROJECT SPONSOR <br /> Project Title: Promotion of the Schack Art Center and 2019 Exhibits and Events <br /> Date of Event January 10— December 31, 2019 <br /> Project Sponsor: <br /> Address: 2921 Hoyt Avenue <br /> City: Everett State: WA Zip: 98201 <br /> Contact Person: Maren Oates (grant); Bill Zingarelli (contract) <br /> Address: 2921 Hoyt Avenue <br /> City: Everett State: WA Zip: 98201 <br /> Phone: 425.259.5050 Fax: 425.303.8439 Email: moates@schack.org <br /> Sponsor is: ❑ Non-Profit ❑ Public agency <br /> Requested: $ 96,000 Match: $ 104,700 Total Project Budget: $ 200,700 <br /> Estimated visitors drawn: <br /> 1. Staying overnight in paid accommodations away from their place of residence or <br /> business 1,400 <br /> 2. Traveling 50 miles or more one way from their place of residence or business for <br /> the day or staying overnight (in unpaid accommodations) 3,500 <br /> 3. Traveling from another country or state outside of their place of residence or <br /> business (and staying for the day) 4,200 <br /> 4. All visitors 70,000 <br /> Completed application packages are due by 5:00 p.m.,Thursday,January 17, 2019. <br /> Responses must be limited to the spaces provided. <br /> PROJECT SUMMARY <br /> In the space below, provide a concise, one paragraph summary of your proposed project and what tourism expansion objectives it will <br /> accomplish. If your request is part of a larger project,you may briefly describe the over-all project. However,please focus the majority of <br /> your answer on the specific element for which you are requesting funding. <br /> We seek funds to increase awareness of the Schack as: 1) a year-round tourist <br /> destination in Everett; and 2) a regional visual arts leader among arts patrons. In <br /> addition to general branding campaigns, we will focus on the Schack as a place <br /> to engage in the creative process by highlighting key exhibits and annual events, <br /> glassblowing experiences, and opportunities to create art. City funds will be used <br /> to purchase print ads in arts magazines and newspapers, digital ads (including <br /> social media), bus tails, radio, and television ads. The goal is to promote cultural <br /> tourism in Everett by marketing to arts savvy individuals, business travelers and <br /> 3 <br />