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PROJECT BUDGET
<br /> Please detail the budget for your project. Remember that though the City can pay no personnel costs(wages,benefits,etc.),such costs are
<br /> eligible as a portion of your matching portion.The City can pay a share of such costs as postage,design and layout of printed materials,
<br /> printing,and communications. Please specify whether your various match Items will be either cash(C)or in-kind(Ilk). Please list any •
<br /> other City money applied for or are receiving for the event?
<br /> Project Name: Promotion of the Schack Art Center and 2019 Exhibits and Events
<br /> Item City Match C I/K Total
<br /> 1. Print & Digital Display $ 38,000 $ x $ 38,000
<br /> 2. Bus Tails $ 10,000 $ x $ 10,000
<br /> 3. Public Radio $ 30,500 $ 1,500 x x $ 32,000
<br /> 4. Television $ 17,500 $ 2,000 x x $ 19,500
<br /> 5. Other marketing $ $ 25,000 x x $ 25,000
<br /> 6. Other expenses $ $ 48,200 x $ 48,200
<br /> 7. COE Cultural Arts $ 3,000 x $ 3,000
<br /> Comm. Grant - pending
<br /> 8. Add'I marketing funded $ $ 25,000 x $ 25,000
<br /> by Snohomish County
<br /> Totals: $ 96,000 $ 104,700 $ 200,700
<br /> BUDGET NARRATIVE
<br /> In the space below please offer any information which you feel may provide useful background on your proposed budget such as source
<br /> and rate at which matching labor costs are calculated,numbers of promotional pieces to be produced,numbers of media ads to be placed,
<br /> media outlets to be used,etc.
<br /> Schack Art Fresh Paint&
<br /> Media Center Schack-toberfest Totals
<br /> Promo Events
<br /> 1. Print&Digital Advertising 38,000
<br /> Herald:4 ads in quarterly mailed WA.Coast Mag, plus print&dig.ads for events 2,000 7,500
<br /> Seattle Times: ongoing social media and digital campaigns,as well as select print 12,000 4,000
<br /> ads in PNW Magazine for holiday shopping and summer/fall art guides
<br /> Seattle Stranger:ads in quarterly Seattle Arts&Performance guides, SIFF 4,000
<br /> Guide,annual visitor guide,and digital campaigns
<br /> Art Access: bi-monthly regional art magazine 4,000
<br /> Glass Quarterly:national mag.specific to glass art-summer/fall editions 1,300
<br /> Preview Gallery Guide: bi-monthly regional art guide from Canada 2,600
<br /> Pilchuck Catalog: print and digital catalog for Pilchuck's Art Auction for collectors 600
<br /> 2. Bus Tails: Intersection Media Transit ads for Fresh Paint&Schack-toberfest 10,000
<br /> 3. Public Radio 30,500
<br /> KNKX: underwriting ad spots on 88.5, plus digital ads 12,000 8,500
<br /> KUOW: underwriting ad spots on 94.9 6,000 4,000
<br /> 4. Television: 17,500
<br /> KCTS-9: Public television underwriting ad spots 6,000
<br /> Comcast Spotlight: Targeted cable channel and On Demand ads 6,500
<br /> Seattle Refined: Sponsored TV segments and digital ads 2,500 2,500
<br /> 5. Other marketing:Website, Facebook, Emma (email database), postcards&posters, mailing expenses,and 25,000
<br /> graphic design services
<br /> 6. Other exhibit/event expenses: Marketing staff(100%),Event Coordinator(50%), and Event staff 48,200
<br /> 7. City of Everett Cultural Arts Commission-requested,but NOT confirmed sponsorship for exhibit 3,000
<br /> 8. In addition, Snohomish County has approved a Hotel Motel Tax Fund Grant for marketing for additional 25,000
<br /> media options.
<br /> 6
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