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Arts Council of Snohomish County Schack Art 5/30/2019
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Arts Council of Snohomish County Schack Art 5/30/2019
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Last modified
6/18/2019 11:17:57 AM
Creation date
6/18/2019 11:17:49 AM
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Contracts
Contractor's Name
Arts Council of Snohomish County Schack Art
Approval Date
5/30/2019
Council Approval Date
2/13/2019
End Date
12/31/2019
Department
City Council
Department Project Manager
Deb Williams
Subject / Project Title
Hotel Motel Tax Conducting Tourism Promotion
Tracking Number
0001830
Total Compensation
$96,000.00
Contract Type
Agreement
Contract Subtype
Grant
Retention Period
6 Years Then Destroy
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PROJECT TIME LINE <br /> Please use the chart below to break out your project Into its major items,showing when each will be accomplished. <br /> MONTH TASK ITEM <br /> February Print display ads (Preview and Herald NW Coast Magazine)to promote the Schack and <br /> current exhibits. Invites mailed for Pets on Parade/Animal Kingdom exhibits. <br /> March Social media ads to promote the Schack and current exhibits. <br /> April Print display ads (Preview Gallery Guide),social media ads, and radio spots to promote the <br /> Schack and current exhibits. Invites mailed for STEM+Art+Design exhibit. <br /> Print display ads (Art Access),social media ads,TV and radio spots to promote the Schack <br /> May and current exhibits.Art of the Garden exhibit invites mailed and Artists'Garage Sale <br /> posters and postcards distributed. <br /> June Print display ads (Preview),social media ads, and radio spots to promote the Schack and <br /> current exhibits. Glass Quarterly ad for Feathers&Reflection glass exhibit. <br /> July Radio and digital campaigns launch for Fresh Paint. Social media campaigns to promote <br /> Schack summer art experiences. <br /> August Print,digital, social media, and radio spots run for Fresh Paint and Schack summer art <br /> experiences. Bus tails and billboards run for Fresh Paint. <br /> Print,digital, social media, radio spots,bus tails,TV ads and segments run for <br /> September Schacktoberfest. Glass Quarterly,Art Access, and Preview prints ads runs for Feathers and <br /> Reflections exhibit. Postcard invites mailed for Feathers and Reflections/Pilchuck EAiRs <br /> glass exhibits. <br /> October Social media and radio spots promote Schack and Feathers and Reflection exhibit. <br /> November Print, digital,social media, TV,and radio promotion for Schack holiday exhibit and unique <br /> holiday shopping/experiences. Postcard invites mailed for the Holiday Show. <br /> December Social media and radio ads continue to promote Schack holiday exhibit and unique holiday <br /> shopping/experiences. Final holiday ads run. Final report submitted to the City. <br /> Digital&Print ads Art Magazines TVBus Radio <br /> Seattle Herald Art Access: Comcast KCTS Seattle Tails KNKX KUOW <br /> Times May&Sept. Refined <br /> Monthly Quarterly Preview Gallery <br /> Exhibits& social A+P,SIFF , Guide: <br /> Mar.— Guide, uarterly Feb.April,June&Sept. June, <br /> General Schack - WA May& April— Oct., <br /> Promotion & Dec; and Coast Glass Quarterly: Nov. Nov. <br /> PNW annual Meg June&Sept. Oct. Dec. Nov.& <br /> Branding mag ads visitor Pilchuck Auction Dec. <br /> Nov/Dec guide Catalog: Oct. <br /> Summer <br /> Fresh Paint Aug Aug Aug <br /> Guide <br /> July- <br /> Schacktoberfest Guide Sept Sept. Sept Sept Sept <br />
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