Everett Economic Development 6/25/2019

What measures you will apply to evaluate its success: • We will track and report the number and origin of social media posts with #everettstreetart. • We will estimate the number of followers each post touches through posts and re-posts. • We will collect anecdotal responses from hoteliers,the members of the Downtown Everett Association, as well as through city communication channels and organizations. Establish,in a clear and quantifiable way,that your project will sustain or enhance one or more aspects (to be identified by you) of tourism in the City of Everett: Hashtag Street Art's"secret sauce"prompts existing visitors and residents to market Everett to their friends and followers through their own social media networks. These shared photos and videos create direct work-of-mouth recommendations that powerfully demonstrate Everett as an attractive destination. While social media is the most powerful and cost-effective marketing medium available to promote tourism to Everett,posts on Everett's own social media networks are not as likely to touch prospective visitors,nor are those prospects likely to search for "Everett"since it lacks the name recognition of a city such as Seattle. By creating moments of interactive delight,though,Hashtag Street Art prompts people to give a powerful direct message to their friends and followers, generating hits to VisitEvertt.corn and creating a warm connection—and future visits to Everett. Hashtag Street Art 3 Project Scope