Everett Economic Development 6/25/2019

Please read! THIS IS VERY IMPORTANT INFORMATION! YOU MUST PROVIDE THIS INFORMATION WITH INVOICE BEFORE PAYMENT WILL BE ISSUED. ECONOMIC IMPACT Because the City of Everett operates the Hotel-Motel fund as an economic development tool,one of the key evaluation criteria for selecting a project for funding Is its potential economic benefit. In addition,the City is required to report to the State on the numbers of visitors and the numbers of overnight stays generated by each project. Please indicate the anticipated economic impact of your project and provide the estimated number of participants in each of the following categories; • staying in overnight paid accommodations, • traveling over 50 miles and staying overnight in unpaid accommodations (with friends or family), • traveling over 50 miles and staying for the day only, attending but not included in one of the above categories • Total of all participants (sum of the first four categories). Quantify your projections and indicate how you propose to verify your results (for example, by head count or surveys). You will;be required to provide post-event information for these same categories prior to reimbursement. Remember, food and fuel purchases assist the local economy but do not contribute to the Hotel-Motel fund; the fund derives entirely from taxes on overnight lodging in the county. If your project will not result directly in overnight stays,try to demonstrate how its success may contribute to generating future overnight stays. An example might be a one-day festival you sponsor which, when combined with —and jointly marketed with- an event the following day which appealed to the same audience,would encourage visitors to spend the night and attend both events. In this example,it would be Important to discuss the timeframe and strategy for future implementation of an appropriate cooperative marketing campaign to link your one-day festival with the second one. Again,quantify your projections and explain the methodology by which you developed them. We do not anticipate being able to track"head-in-beds" directly to the Hashtag Street Art installations. That said, from the start it will enhance visitor experience, it will be active year-round, and, as this program grows,it will enhance Everett's reputation as an arts destination, a distinct draw for tourists and visitors alike. The program's effectiveness will be evaluated, hower. • We will track and report the number and origin of social media posts with #everettstreetart. • We will estimate the number of followers each post touches through posts and re- posts. • We will collect anecdotal responses from hoteliers,the members of the Downtown Everett Association, as well as through city communication channels and organizations. 5