2000 HEWITT AVE EVERETT EVENT CENTER 2019-11-14

a The Events Center is a public event facility providing a wide range of community entertainment activities. The PFD also requested that video signs used to announce and promote these activities be permitted on the northeast corner of the facility, at the critical intersection of Broadway and Hewitt. The request is for a video sign approximately 10-feet tall by 14-feet wide,using"red, green, and blue LED" technology. Specific sign characteristics are described in the attached narrative statement. EXISTING SIGN REQUIREMENTS: 1)One freestanding sign is permitted per lot for each frontage. 2)Wall signs on each facade can be the larger of thirty-two (32) square feet or fifteen(15)percent of the area of the facade up to a maximum of sixty(60) square feet. 3)Video board signs are prohibited. Related Decisions: Everett Special Events Center SETS,Addendums 1-4 and SPU 01-022. FINDINGS AND CONCLUSIONS: Comprehensive Design Plan Permits for Signs In determining whether to approve a proposed comprehensive sign design plan the Director must consider the following factors: 1. Whether the proposal manifests exceptional harmony between the sign,buildings and other components of the subject property through the use of a consistent design theme. Findings: The Everett Events Center is an unusually large public facility located in downtown Everett, providing space for a wide range of public recreation, entertainment,cultural, community and business events. The building covers a two-block area and contains approximately 285,000 square feet. Several community and business tenants also occupy the facility. Brick, glass, split-faced concrete block and metal are used on the façade of the building. A specific font, "Industrial Solid"is proposed for signage for the entire building,except for the proposed video sign. This facility has an exceptionally large horizontal facade when compared to any other building in the downtown.The facade is two blocks long including a vacated street, and portions of the building are over 70 feet tall. Design features of the building are intended to reflect both the historical character of the area while providing unusual and modem concepts. The sign materials and font reflect a modern industrial concept. Similar community events facilities in the Puget Sound area and nationally use video signs to announce events to the community as a critical part of their marketing effort. Conclusions: The proposed comprehensive sign design plan manifests exceptional harmony with the Events Center building. The video screen signs are typical of similar community facilities around Puget Sound and the nation. 2. Whether the sign or signs promote the planned land use in the area of the subject property and enhance the aesthetics of the surrounding area; Findings: The planned use of the area is for office, commercial,retail and government services. Everett's Special Events Center provides a venue for a variety of sporting,entertainment, cultural,business and community events. The proposed signs provide a unified and 2/