2000 HEWITT AVE EVERETT EVENT CENTER 2019-11-14

A business-like method of identifying the building occupants, while the video screens will announce and stimulate interest in the public events. Conclusions: The proposed signs promote identification of the facility and the events scheduled inside. The video screens will enhance the aesthetics of the surrounding area by providing some visual diversity and interest on the face of this very large building. 3. Whether the signs and their placement obstructs or interferes with any other signs or property in the area or obstructs natural scenic views; Findings: The Events Center encompasses two city blocks. No other signs or property are located on those blocks, except for street and parking signs. The signs will be flush with the building walls or attached to the awnings. A limited east view on Hewitt is preserved by this design. Conclusions: All natural views to the east are protected. No other signs or property are blocked by the proposed signs. 4. Whether the proposed plan is aesthetically superior to what could be installed under existing criteria in this section. Findings: Compliance with the code would limit the Events Center to very small wall signs,normally associated with smaller buildings, and pole signs on each frontage. However there is very little space outside of the public rights-of-way for the permitted pole signs. Also, standard pole signs would not adequately advertise events and the facility, and the proposed wall signs are more compatible with and better integrated into the design of the building. If the site were occupied by a number of buildings,the total area and number of signs would be significantly greater than is proposed. In fact the previous uses on the two blocks contained many and varied signs,creating a visual clutter. The sign code was developed with the expectation that there would be a number of businesses, and therefore signs, on each block face. A single, very large building was not anticipated in the Zoning Code sign regulations. Conclusions: The proposed additional sign space and video screens are in scale with the building. This approach is aesthetically superior to that available under the existing code if a number of smaller buildings or tenants were still on the two blocks. Visual clutter associated with pole mounted signs near the right-of-way will be avoided. The proposed signs are integrated into the framework of other signage on the Events Center through the use of a common sign design themes. DECISION: The Planning Director has made a determination that the proposed comprehensive sign design plan proposed by the Everett Public Facilities District is consistent with the criteria listed in Section 36.210.A. of the Zoning Code, and is hereby approved subject to the following conditions: 1. All new non-exempt signs proposed on the site mustbe compatible with the comprehensive sign design plan. All non-exempt signs not specifically identified in this approval must be reviewed and approved by the City of Everett Department of Planning and Community Development prior to submittal for sign permits. 2. All new signs must receive appropriate sign permits. 3 '7