3105 PINE ST HOLIDAY INN 2020-05-04

The proposed sign face of the two rooftop signs will be secured to a newly constructed support wall designed to seamlessly integrate the signs into the framework of the building. The overall height of the signs will not exceed the height of the existing elevator shaft height of 83-feet. The northern section will be approximately 38 feet wide and the eastern side approximately 57 feet wide. The monument sign proposed within the Pine Street right-of-way will not exceed code standards for a freestanding sign in the C-2ES zone. Findings and Conclusions: The following findings and conclusions are based on the criteria established in Subsection 36.210.A of the City's Zoning Code — Comprehensive Design Plan permits. 1. Whether the proposal manifests exceptional visual harmony between the sign, buildings, and other components of the subject property through the use of a consistent design theme. Delta Hotel by Marriott is in the process of a complete renovation both interior and exterior including new landscaping. A key goal of the renovation is to modernize the appearance of the hotel which was originally built in 1981. The intent of the proposed rooftop signs is to create an aesthetically balanced look to the hotel's facade creating visual harmony between the signs and the building that would otherwise not be possible with current code. 2. Whether the sign or signs promote the planned land use in the area of the subject property and enhance the aesthetics of the surrounding area. The subject property is zoned C-2ES Heavy Commercial - Light Industrial / Everett Station, which permits hotel uses. The City of Everett's Comprehensive Plan has designated Pacific Avenue as a gateway corridor. Per the Comprehensive Plan the City shall give priority to the design and development of visual improvements in gateway corridors in efforts to encourage and stimulate redevelopment. With the hotel's modern renovation,new signage, and new landscaping,the proposed design promotes the planned land use by enhancing the aesthetics of the hotel, the arterial corridor, and the surrounding area. 3. Whether the sign and its placement obstruct or interfere with any other sign or property in the area or obstruct natural scenic views. The signs and their placements will not obstruct or interfere with any other signs or obstruct natural scenic views. The rooftop signs will not exceed the height of the existing elevator shafts. The City did not receive any comments during the public comment period. 4. Whether the proposed plan is aesthetically superior to what could be installed under existing criteria in this section. Due to the hotel's original building design, the proposed signs if mounted to the existing facade would cover existing hotel room windows. Alternatively, the signs could be Pa e2of3 REVII17-006