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RFP #2020-073 • CITY OF EVERETT PARKS, RECREATION & OPEN SPACE PLAN <br />Engagement: Vision Stage <br />The focus of this phase of engagement is to envision the future of the park, trails, and <br />recreation system in Everett. Conversations should be broad and aspirational, designed to <br />spark ideas. They will be supported by early inventory and conditions and trends information <br />by the team. This stage features a series of touch points with the community, including: <br />■ <br />Awareness raising. We often accomplish awareness raising objectives through a mix of <br />printed and branded media, social campaigns, and digital meetings. Our Engagement <br />Plan will include developing key messages that flow from engagement goals and <br />creating materials with a common look and feel to brand the project. We will create <br />templates for presentations, fliers, and postcards for use by the BERK team and our <br />partners in the Relay Model. <br />Project website or StoryMap. A website or GIS-enabled StoryMap can be used to <br />provide baseline information on needs, trends, and gaps; post updates; and capture <br />ongoing input. We will provide narrative and imaginative visuals, as well as explanations <br />of the data presented. The web -based platform is also a great place to highlight <br />interaction from students, volunteers, and community leaders as it can support comments <br />and "pins", <br />Connections with the Board of Park Commissioners, neighborhoods, cultural groups, <br />and local organizations. We will provide opportunities to engage stakeholders in <br />conversations through forums or informal dialogues. These could involve recreation <br />interest groups, business groups, neighborhood groups, or others. These are connections <br />the City can continue to maintain in the ongoing stages of this project or related future <br />work. This is also a chance to engage local youth and volunteers, who have been eager <br />to contribute during the COVID-19 outbreak. The BERK team will provide collaborators <br />with materials and model activities ("meeting in a box") so they can conduct activities <br />with their networks in the community. <br />Socially -distant outdoor engagement activities for the Carnation PROS Plan Update <br />� ! PROPOSAL • SUBMITTED OCTOBER 27, 2020 16 <br />