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RFP #2020-073 • CITY OF EVERETT PARKS, RECREATION & OPEN SPACE PLAN <br /> Engagement: Vision Stage <br /> The focus of this phase of engagement is to envision the future of the park,trails, and <br /> recreation system in Everett. Conversations should be broad and aspirational,designed to <br /> spark ideas. They will be supported by early inventory and conditions and trends information <br /> by the team. This stage features a series of touch points with the community, including: <br /> ■ Awareness raising. We often accomplish awareness raising objectives through a mix of <br /> printed and branded media,social campaigns,and digital meetings. Our Engagement <br /> Plan will include developing key messages that flow from engagement goals and <br /> creating materials with a common look and feel to brand the project. We will create <br /> templates for presentations,fliers,and postcards for use by the BERK team and our <br /> partners in the Relay Model. <br /> le Project website or StoryMap.A website or GIS-enabled StoryMap can be used to <br /> provide baseline information on needs,trends, and gaps; post updates; and capture <br /> ongoing input. We will provide narrative and imaginative visuals, as well as explanations <br /> of the data presented. The web-based platform is also a great place to highlight <br /> interaction from students,volunteers,and community leaders as it can support comments <br /> and "pins". <br /> i Connections with the Board of Park Commissioners, neighborhoods, cultural groups, <br /> and local organizations. We will provide opportunities to engage stakeholders in <br /> conversations through forums or informal dialogues.These could involve recreation <br /> interest groups, business groups,neighborhood groups,or others.These are connections <br /> the City can continue to maintain in the ongoing stages of this project or related future <br /> work.This is also a chance to engage local youth and volunteers, who have been eager <br /> to contribute during the COVID-19 outbreak. The BERK team will provide collaborators <br /> with materials and model activities ("meeting in a box") so they can conduct activities <br /> with their networks in the community. <br /> aid h v <br /> 3, v §' t <br /> ', � t <br /> g <br /> � F <br /> Socially-distant outdoor engagement activities for the Carnation PROS Plan Update <br /> -1I PROPOSAL • SUBMITTED OCTOBER 27, 2020 16 <br />