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of mailing list, postage and printing). Assumes PRR will pay direct <br />expenses. Assumes postcard will include Spanish language block. <br />3.1.2 One press release (Assumes Everett Transit will distribute press release <br />and manage media coordination) <br />3.1.2 One paid media plan <br />3.1.3 Work with Everett Transit staff to provide Spanish interpretation support for <br />online / in-person meeting attendees <br />3.1.4 Assist Everett Transit with 2 in-person visioning workshops <br />3.1.4 Assist with agenda creation <br />3.1.4 Create a meeting plan (up to two pages) <br />3.1.4 Create up to four display board visuals for event <br />3.1.4 Produce summary report after the events (up to three pages). Contents: <br />3.1.4.4.1 Attendance <br />3.1.4.4.2 Key questions / concerns <br />3.1.4.4.3 Service areas for improvement <br />3.1.4.4.4 Summary of notifications <br />3.2 Phase Two, potential service growth with tax increase [February 2024] <br />3.2.1 Develop online survey to facilitate feedback process (Assume Everett Transit will <br />provide initial direction on what they would like to learn. Assume two rounds of <br />review and collaboration on survey revisions. PRR language services team will <br />do initial review to confirm translatability into Spanish, will translate the survey <br />into Spanish, and will review all programmed survey materials for quality <br />control.) <br />3.2.1 Budget includes drawing for survey participants to win one of ten $100 <br />gift cards for participating in the survey. <br />3.2.2 Update copy for notifications from Phase One that will be used in Phase Two to <br />invite customers and residents to engage with the process. PRR will provide <br />copy updates for the materials listed below. PRR will provide all translation into <br />Spanish. Additionally, PRR will provide all paid media planning and strategy. ET <br />will place all bus ads and cover expense for placement as well as production. <br />3.2.3 For Phase Two, PRR will provide copy updates to the deliverables below. No <br />new design will be implemented. <br />3.2.3 Six total digital and social media ads for up to six publications (One ad <br />per publication, ad translation will depend on recommended media <br />outlets) <br />3.2.3 One postcard mailing to 8,000 households (PRR to assist with identifying <br />sample demographics and coordinate with mailing house for purchase <br />of mailing list, postage and printing). Assumes PRR will pay direct <br />expenses. Assumes postcard will include Spanish language block.