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<br />18 <br /> <br />14. Describe barriers your jurisdiction must address to achieve CTR targets.11 <br />a. Describe how you’ll address these barriers. <br />Stigma associated with public transit: the social stigmatization of public transit and transit riders <br />discourages non-transit users from using the service. <br />Addressing by highlighting the financial, environmental and health benefits of active <br />transportation methods and promoting safety to reframe the positive use of transit. <br />Missing infrastructure: the lack of non-motorized infrastructure including incomplete sidewalks, <br />bicycle paths, micromobility vehicle options, lighting and wayfinding. <br />Addressing by encouraging city infrastructure that supports non-SOV transportation modes <br />using feedback received from employers and other transportation demand management <br />strategies. <br />Employer engagement: CTR-affected employers are required to designate employee transportation <br />coordinators to carry out the CTR program. These duties are often low priority items for <br />coordinators who have entire roles outside of CTR. <br />Addressing by providing employee transportation coordinators with engagement <br />opportunities such a quarterly trainings, newsletters, networking or educational events, <br />informational resources and incentives for coordinators and commuting employees. <br />15. Describe the transportation demand management technologies your jurisdiction plans to use to <br />deliver CTR services and strategies. <br />Everett Transit and employee transportation coordinators use RideshareOnline.com to form car and <br />vanpools, track commute methods and incentivize non-drive alone modes for employees. Some <br />employers have additional internal platforms to ride match and track employee commute methods. <br />All employee transportation coordinators have access to the state’s CTR tool to conduct CTR <br />surveys and complete program reports. <br />16. Transcribe or link to your local CTR ordinance.12 <br />Everett Municipal Code, Chapter 46.68, Commute Trip Reduction <br />[https://everett.municipal.codes/EMC/46.68] <br /> <br />11 Source: The plan shall evaluate the existing barriers to the success of the CTR program and identify how the jurisdiction and its partners can overcome <br />these barriers. (WAC 468-63-040(2)(a)) <br />12 Source: The plan shall describe the requirements for major employers that will be outlined in the local ordinance. (WAC 468-63-040(2)(e))