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EVERETT 2044 <br />COMPREHENSIVE PLAN <br /> <br /> <br /> <br /> 6/17/2025 <br />COMPREHENSIVE PLAN <br />ECONOMIC DEVELOPMENT ELEMENT <br /> Page 80 <br />ED-73 Collaborate with businesses, business organizations, and the community to organize and <br />promote events, festivals, meetings, and conventions that help residents and visitors develop positive <br />associations with the Everett community. <br />ED-74 Encourage the development of hospitality, entertainment, business facilities within Metro <br />Everett and other appropriate locations to improve opportunities for shopping, dining, arts and <br />entertainment, lodging, business conventions, sports, and cultural events. <br />ED-75 Maintain, enhance, and promote the social, cultural, and historic amenities of the city (such as <br />attractive public spaces, historic building inventory, restaurants, sidewalk cafes, and art galleries) to help <br />attract creative, artistic, skilled, and innovative people (the creative class) to the Everett community. <br />ED-76 Collaborate with partner organizations to promote the city’s distinctive character, historic <br />inventory, public art, cultural and recreational activities, retail businesses, business districts and <br />attractions to make Everett a destination city. <br />ED-77 Promote Everett as an international City, highlighting diverse cultural attractions, traditions and <br />communities in the neighborhoods and business districts as well as downtown. <br />ED-78 Implement, and update as needed, Everett’s strategic tourism and marketing plans to <br />strengthen tourism development and programs. <br />5-YEAR ECONOMIC DEVELOPMENT ACTIONS <br />Action ED-1: Update Southwest Everett Manufacturing Center Subarea Plan & MIC designation. <br />Action ED-2: Apply for and receive ArtsWA Creative District certification for Downtown Arts District <br />Action ED-3: Explore and implement the establishment of a Community Development Corporation and / <br />or Public Development Authority. <br />