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<br /> <br />2025 TDP – FINAL DRAFT 13 <br /> <br /> <br /> <br /> <br />ACTION STRATEGIES 2025-2030 <br />SERVICE <br />Preserve and improve existing public transportation service levels. <br /> <br />1. Continue implementing strategic service adjustments. <br />a. Continue to evaluate post-pandemic ridership recovery patterns. Modify fixed-route service to <br />maximize service relevance and effectiveness. <br />b. Establish new baseline performance indicators to better understand mid- and long-term impacts of <br />the pandemic on public transportation usage. <br />c. Continue coordination with Community Transit for both local and Swift (BRT) services, specifically <br />the Gold Line extension from Everett to South Arlington. <br />d. Continue the update to Everett Transit’s Long-Range Plan (LRP), with consideration to the effects of <br />the pandemic and how it has changed transportation patterns and customer needs. Everett Transit <br />plans to resume the LRP update in summer of 2025, with adoption in Q1 of 2026. <br />e. Study microtransit solutions as part of an array of potential innovative service options. <br />f. Continue to support the council’s steering committee to identify and detail what a potential <br />consolidation with Community Transit would look like. <br /> <br />2. Develop and implement a marketing and outreach campaign to stimulate consumer confidence in <br />public transportation and Everett Transit specifically. <br />a. Strategically engage current and potential users of Everett Transit’s services to demonstrate <br />transit’s safety, ease of use, and affordability. <br />b. Work with regional partners conducting similar marketing campaigns to present a consistent <br />collective narrative. <br />c. Continue to gather public comments and information from online open forums and public <br />meetings to optimize route and schedule effectiveness. <br />d. Implement new engagement and communications strategies and share how transit impacts, <br />uplifts, and enhances our community’s quality of life. <br /> <br />3. Improve customer information. <br />a. Continue interagency schedule coordination, develop updated transit schedules and electronic <br />products, and create effective informational materials to improve customer engagement.