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<br /> <br />2025 TDP – FINAL DRAFT 14 <br /> <br />b. Continue to leverage social media adoption as the growing preference for delivering customer <br />information. <br />c. Continue to monitor the effectiveness of our communication channels to customers with <br />disabilities. <br />d. Continue outreach to provide meaningful access to non-English speaking customers through ET’s <br />Language Assistance Plan. <br />e. Continue to evaluate and modify the tracking and response system for customer comments. <br />f. Continue to improve the customer experience on our website and through social media. <br />g. Maintain an increased number of schedule holders at bus stops and monitor bus stop usage. <br /> <br />4. Increase community engagement in the transit planning process. <br />a. Continue to solicit customer input through public meetings, customer surveys, and transit fairs <br />(when feasible) and at employment sites affected by the City’s Commute Trip Reduction <br />Ordinance. Attend annual outreach events including various community events, job fairs, and <br />multicultural job fairs. Nearly 80% of Everett Transit’s annual events include minority and low- <br />income populations. <br />b. Continue to use the feedback provided through the Voices of Everett Transit (VET) customer <br />comment database to assist us in better meeting the needs and exceeding the expectations of <br />customers. <br />c. Provide briefings and transit updates to civic and community organizations and neighborhood <br />associations upon request and throughout the year regarding service changes or projects. <br />d. Continue to evaluate each customer request for service in a timely and fair manner. <br /> <br />5. Implement recommendations for routing enhancements through downtown Everett. <br />a. Invite and involve all stakeholders to conversations about potential impacts to service in the <br />downtown service area. These conversations should factor in service provided by Everett Transit, <br />Community Transit, the regional service of Sound Transit, rideshare services, and any services by <br />other providers. <br />b. Continue coordination and planning with the Port of Everett for public transportation elements of <br />the North Marina redevelopment project, including transportation links to downtown and Everett <br />Station. <br />c. Continue to coordinate expansion of connecting service to the Riverfront development. <br /> <br />6. Continue to utilize the City’s Geographic Information Systems (GIS) services for transit facility <br />improvements planning.