Washington Department of Fish and Wildlife 1/27/2026 Amendment 2

Page 10 of 14 3.2c If SSEC abstract accepted, copy of poster or presentation. July 10, 2026 3.3a, 3.3b, 3.3c, 3.3d Attendance at annual HSIL subrecipient summit Annually on April 10, 2024 – April 10, 2027 3.4a Conference abstracts and presentations April 10, 2027 3.4b Workshop materials developed October 10, 2025 3.5a Link to draft webpage and story map October 10, 2026 3.5b Link to final webpage and story map June 1, 2027 TOTAL ESTIMATED COST FOR TASK 3: $54,530 TASK 4. Social Marketing Research & Questionnaire Development The subrecipient will perform formative social marketing research, a situational analysis, and audience questionnaires to shape the development of the Regreen Everett behavior change campaign. A cross-sectional advisory group of city staff, stakeholders, and partners will advise on the development of Task 4 to ensure equity and inclusion. A variety of audience research methods will be used to best design a behavior campaign with the intent to identify barriers, opportunities and social considerations that influence possible successful adoption of said behavior. Green stormwater infrastructure and water quality data, along with individual property assessments, will be compiled and evaluated for audience targeting and feasibility. Development of the questionnaire and evaluation of the results will be completed under this agreement. The collection of information with the questionnaire will not be funded under this agreement and will be completed using non-EPA funds. 4.1 SOCIAL MARKETING RESEARCH The social marketing research will identify property owners and local stakeholders to ascertain the barriers, benefits, and motivators to planting and maintaining trees and other vegetation on their properties to increase riparian buffer widths and functions. This research will inform the campaign’s design elements. The methodology and technical considerations for achieving the desired outcomes for this task are:  Pinpoint target audience using GIS-based tools, County and city tree tag data and other water quality data points.  Convene a cross sectional advisory group of city staff and partners to conduct a situational analysis, assessing the internal and external strengths, weaknesses, opportunities, and threats.  Develop a verified list of potential property owners in the North and Swamp Creek basins.  Complete a data memo including property owner identification, methodology, mapped target audience and the reasoning as to why chosen.  Compile formative research and literature review of other incentive-based programs to glean successes and opportunities. A research report will be completed with audience and situational research review results. 4.2 QUESTIONNAIRE DEVELOPMENT Utilizing the information collected in task 4.1, the subrecipient will develop an online questionnaire to collect information from property owners as well as an in-depth stakeholder questionnaire to collect key insights to identify and weigh areas of conflict, motivators, barriers (real or perceived) to adopting said behavior. The subrecipient will use multi-media Docusign Envelope ID: EF6E1279-A321-4456-BDD3-97F200BA3A9F