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o Festival atmosphere <br />o Entertainment and activities <br />o Family-friendly programming <br />o Downtown Everett experience <br />•Incorporate personal storytelling and attendee perspective, as appropriate <br />•Include City/Visit Everett messaging priorities, event details, or featured elements <br />as provided by the City <br />•Include a call-to-action directing viewers to Visit Everett channels or event <br />information <br />•Coordinate collaborative posting/tagging with Visit Everett and approved partners <br />Content Specifications <br />•Estimated video length: 30–60 seconds <br />•Platform optimization: Instagram Reel format <br />•Proposed collaboration posting: @alittlerainey x @visiteverett, with additional <br />partner tagging as approved <br />TASK 2 — SORTICULTURE EVENT COVERAGE CONTENT <br />Deliverables <br />•One (1) Instagram Reel <br />•Two (2) Instagram Story sets (minimum three slides each) <br />Estimated Compensation <br />•$900 flat fee <br />Coverage Dates <br />•June 5–7, 2026 <br />Scope of Services <br />Service Provider shall: <br />•Attend Sorticulture event activities for on-site photo and video capture