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Section 3. Section 36.080 of Ordinance No. 1671-89, as amended (EMC <br /> 19.36.080), Illumination of Signs, which reads: <br /> The light directed upon, or internal to, any sign shall be shaded, shielded or <br /> directed so that the light intensity or glare shall not adversely affect <br /> surrounding or facing premises, or adversely affect safe vision of operator of <br /> vehicles moving on public or private roads, highways or parking areas, or <br /> adversely affect safe vision of pedestrians on a public right-of-way. Glare and <br /> intense lighting of signs shall not shine on, or directly reflect into, residential <br /> structures. Except as otherwise permitted by this chapter, no signs shall have <br /> blinking, flashing or fluttering lights, or other illumination devices which have a <br /> changing light intensity or brightness, or which are so constructed and <br /> operated as to create an appearance or illusion of writing or printing, except <br /> for changing message signs. <br /> is hereby amended to read: <br /> The light directed upon, or internal to, any sign shall be shaded, shielded or <br /> directed so that the light intensity or glare shall not adversely affect <br /> surrounding or facing premises, or adversely affect safe vision of operator of <br /> vehicles moving on public or private roads, highways or parking areas, or <br /> adversely affect safe vision of pedestrians on a public right-of-way. Glare and <br /> intense lighting of signs shall not shine on, or directly reflect into, residential <br /> structures. Except as otherwise permitted by this chapter, no signs shall have <br /> blinking, flashing or fluttering lights, or other illumination devices which have a <br /> changing light intensity or brightness, or which are so constructed and <br /> operated as to create an appearance or illusion of motion or animation, except <br /> for electronic changing message signs, which meet the definition found in <br /> Section 4.020, and the requirements of this Chapter. <br /> Section 4. Chapter 36 of Ordinance #1671-89, as amended (EMC 19.36), is <br /> hereby amended by the addition of the following Section: <br /> Electronic Changing Message Sign Requirements. For any sign which meets <br /> the definition of electronic changing message sign, as defined in Section <br /> 4.020, the following provisions shall apply: <br /> A. The sign category for the zone in which the sign is proposed must allow <br /> for internal illumination of signs (Sign Categories A, B, and C). <br /> B. The maximum sign area for a changing electronic message center, which <br /> is freestanding or wall mounted, shall be no greater than 75% of the <br /> 3 <br />