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t Comprehensive Transit Service Plan <br /> EVERETT TRANSIT Executive Summary <br /> o Provide more extensive marketing and more education - Many non-riders <br /> have little knowledge about how to use a bus or where there is good bus <br /> service available. <br /> o Extend hours of service - especially later in the evening on weekdays to <br /> provide alternatives for those who work later shifts, on weekends after <br /> 5:30 PM to allow people to do their shopping and cultural activities, and <br /> on holidays to provide transportation for those without cars. <br /> o Provide more frequent bus service - Every 15 minutes is desired wherever <br /> feasible, but no less than 30 minutes for most runs. More frequent <br /> service is seen as one of the greatest incentives for generating more <br /> riders. <br /> o Promote bus ridership through special services - Offer special bus trips to <br /> Mariner Games, the marina area, Everett parks and other places that will <br /> attract people to try using the bus. <br /> o Have more covered bus shelters and more bus stop locations. <br /> o Courteous, knowledgeable bus drivers are seen by riders as the greatest <br /> service provided by Everett Transit. <br /> o The new Everett Station is very impressive, and riders believe it is a great <br /> marketing tool for bus ridership. <br /> Telephone Survey <br /> A random sample telephone survey of 200 Everett households was conducted to <br /> gather information concerning residents' attitudes about, and awareness of, transit <br /> issues. A significant proportion (29%) of Everett residents have ridden an Everett <br /> Transit bus within the last six months. Overall, people have a positive attitude <br /> toward the local bus system, and 59% say they would be likely to ride the buses or <br /> use them more if certain improvements in service were made. <br /> Express to employers <br /> More shelters ----- <br /> a Weekends after 6PM <br /> cu Easier transfers to CT <br /> a More frequent service <br /> Better information713 <br /> F <br /> a Weekday after 9PM --- <br /> a Holiday service ===" <br /> Route closer to jobimaiiiimarimimmtra <br /> Route closer to home __ <br /> 0 10 20 30 40 50 60 70 <br /> Percent rating 4 (important) or 5 (very important) <br /> Figure 6: Transit Improvement Priorities <br /> Proportion giving a 5 or 4 rating to each suggested improvement <br /> Perteet Engineering,Inc. Page xv <br />