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5. Discrimination <br /> a. The Contractor agrees to comply with all state and local laws prohibiting <br /> discrimination with regard to creed, religion, race, age, color, sex, marital <br /> status, sexual orientation, gender identity, political ideology, ancestry, <br /> national origin, or the presence of any sensory, mental or physical <br /> disability unless based upon a bona fide occupational qualification. <br /> 6. Signs <br /> a. The Contractor shall not post any signs, other than normal day-to-day <br /> operating prices, promotions and activity signs, at the courses without the <br /> prior approval of the Director. <br /> 7. Advertising <br /> a. Parks retains the right to approve or disapprove the following: <br /> 1) Advertisements for commercial vendors unrelated to the <br /> clubhouse operation. <br /> 2) Advertising of the courses. <br /> 3) Marketing and promotion plans. <br /> 4) Partnership agreements. <br /> b. Parks will not unreasonably withhold approval or disapprove such <br /> advertising plans or agreements. If the Contractor determines the <br /> retention of such rights is unreasonably withheld, Parks and the Contractor <br /> agree to reexamine or renegotiate the impacted areas of revenue and <br /> responsibilities. <br /> 8. Courses' Public Use <br /> a. The Contractor shall use its best efforts to optimize the public use of the <br /> courses and gross revenue. <br /> b. The Contractor shall use its best efforts to effectively market and promote <br /> the courses to help insure their financial and operating success. <br /> c. The Contractor shall have complete responsibility to manage tournaments <br /> for customers including managing all aspects of special events. <br /> d. The Contractor shall, as part of its contractual requirements, provide <br /> qualified professionals to teach programs and lessons. <br /> 9. Utilities <br /> a. Upon commencement of the term of this Contract, Parks shall be <br /> responsible for arranging for the utility services required by the courses. <br /> These include water, gas, electricity, sewer service and trash removal. <br /> The Contractor acknowledges that during the term of this Contract, there <br /> 16 10 <br />