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I , <br /> • An overall sign program for the hospital shall be established and ''` <br /> approved by the Planning Director. The sign program shall <br /> indicate location, size and general design. <br /> • Signs shall not project above the roof,parapet, or exterior wall. <br /> • Signs shall be oriented to pedestrians. <br /> • No flashing,blinking or electronic changing message signs are <br /> allowed. <br /> • One sign per street, other than directional signs. Directional signs <br /> include building signs to identify the building. <br /> • Signs should be designed so they are illuminated in a way to be <br /> seen clearly but do not produce glare off site into residential areas. <br /> 4.1.9 Streetscape—Prominent Entrance: <br /> Intent: To ensure that building entrances are easily identifiable and <br /> clearly visible from streets and sidewalks. <br /> Guidelines: <br /> The principal entry shall be marked by at least two of the following: <br /> • Recessed entrance <br /> • Protruding entrance <br /> • Canopy <br /> • Portico <br /> • Overhang <br /> • Gateway/trellis <br /> • Ornamentation around the door <br /> • Other comparable elements <br /> 32 <br />