2009/03/25 Council Agenda Packet

f 9 Section VI: Proposed Action Strategies, 2009 - 2014 For the 2009-2014 time period, the following action strategies will be pursued to meet the five (5) State Policy Objectives listed below. 1) Preserve existing public transportation service levels. a) Continue implementing strategic service adjustments. i) Monitor and modify, as necessary, during the short-term, fixed route service to optimize service effectiveness. ii) Conduct daily boarding counts on fixed route service and institute supplemental monitoring measures. iii) Evaluate performance indicators and institute appropriate modifications to the system to achieve established goals of service effectiveness and cost efficiency. iv) Utilize public comments and information from public meetings to develop route and schedule changes for even greater customer service. v) Explore and Retrofit electronic technology including stop ennunciators, APCs and AVL on all fixed route vehicles. vi) Initiate a re-branding of the"Para transit"demand response service to avoid confusion with private carrier using the same name. vii)Continued coordiniation with Community Transit for both local and SWIFT (BRT) services. b) Improve fixed route effectiveness by increasing boardings-per-revenue-hour. i) Through the use of transit's boarding count database, identify those trips that have boardings that are below the systems average boardings-per-revenue- hours. ii) Evaluate those trips that are below the systems average boardings-per- revenue-hour. Consider deleting or modifying those trips as appropriate. iii) Increase service to meet the demand on the routes/trips that have the potential to exceed the systems average boardings-per-revenue-hour. iv) Develop target-marketing strategies based on ridership surveys that identify service enhancements or improvements in the delivery of service. c) Implement transit's long-range comprehensive transportation plan. i) In 2009 Everett Transit will update the comprehensive transit plan. ii) Continue to use the current comprehensive transit plan to best determine how transit can complement the changes within the City of Everett. This would incorporate the continuing development of Everett Station as a regional transportation hub, the revitalization of the Everett downtown area, and the ongoing development of regional transportation services implemented under the authority of Sound Transit. iii) Analyze existing service routes and schedules, ridership patterns, levels of service, service markets, capital projects and facilities, as well as population, employment and economic indicators that could impact transit service over 6 107 `