2011/05/04 Council Agenda Packet

3 Everett corridor will be driving to Everett specifically to seek the services of Providence. The requested signage, with the recognizable logo, will aid patients with way-finding from a distance, including from I-5 and Highway 2. Public Safety: Providence has the busiest emergency room in the state, serving over 110,000 patients a year. 250 times a day patients are driving themselves to Providence Emergency Room. In a life-threatening emergency,when every minute counts, the requested signage will easily identify Providence for patients and families in distress when trying to find care. To be effective the sign must be large enough to be recognizable and identifiable. Common Practice: The scale and size of the requested signage is consistent with the signage displayed by every comparable medical institution in the area, including Swedish, Virginia Mason, Overlake, and Evergreen. 14. Among the statements in response to the Review Process V.A evaluation criteria are the following: The proposed rezone is consistent with the Everett Comprehensive Plan. The Institutional Overlay zone adopted by the City Council in Ordinance No. 2850-05 authorizes hospital related structure and uses, as well as ancillary uses such as offices, parking and utilities, which the City Council found to be consistent with all applicable Comprehensive Plan policies (Conclusion 7 of Ordinance No. 2850). The limited amendment to sign standards and guidelines in the Master Plan proposed by Providence is similarly consistent with applicable Comprehensive Plan policies, as it does not change the uses permitted in or the intensity of development established by Ordinance No. 2850-05, including the approved bulk, scale and height of the Hospital Tower on which larger signage is proposed. The proposed rezone bears a substantial relation to public health, safety or welfare; and the proposed rezone promotes the best long-term interests of the Everett community. The City Council found in Ordinance No. 2850-05 that the rezone: (1) bears a substantial relation to the public health, safety and welfare by providing additional capacity for health care services while mitigating impacts; and (2) promotes the best long term interests of the Everett community by providing a long term plan and framework for meeting the health care needs of the Everett community while mitigating impacts to the immediate vicinity(Ord. 2850-05, Conclusions 9-10). The proposed rezone mitigates any adverse impact(s) upon existing or anticipated land uses in the immediate vicinity of the subject property. The proposed amendment would increase the maximum size of allowable wall sign on the facades of the new Hospital Tower from 60 to 150 square feet, but would not otherwise affect the other signage standards and guidelines in the Master Plan and Sign Code that require the integration of signage with architecture in order to ensure that signage is part of the overall design of a project and not additive or an 10