2011/05/04 Council Agenda Packet

• 3 portions of the building. The Master Plan signage requirement currently allow up to 60 feet of illuminated signage. This proposed amendment would allow up to 150 square feet of signage,however, only the 93 square-foot cross will be illuminated; the word"Providence"will not be illuminated. The public benefit provided by the institution: The public benefit provided by the Providence Medical Center is obvious and has long been recognized by the City Council in its approval of Institutional Overlay zoning for the Colby Campus in Ordinance No. 2850-05 and the expansion area in Ordinance No. 3090-08. Providence provides a vital and necessary health care service base for the citizens of Everett and the surrounding communities,whether for emergencies, out-patient services or inpatient care. Providence is the sole provider of hospital services for the City. The requested amendment, which relates to signage for the new Hospital Tower, facilitates recognition and location of the hospital,particularly for persons who are not regular users of the hospital, and is, therefore, consistent with this public benefit. 16. The submitted narrative indicates that PRMCE held two neighborhood meetings to discuss the proposed amendment and signage, on March 17, 2011 and March 31,2011. 17. Graphic illustrations of the proposed logo wall signs have been submitted showing the proposed design and location of the signs on the hospital tower. These illustrations include calculations of the sign area and the percentage of sign coverage on each façade upon which-the signs are proposed. The 133 square foot signs will comprise less than one-quarter of one percent of the façade area. 18. Condition 18 of the Institutional Overlay master plan Development Standards and Guidelines established a Design Review Committee to review the design of buildings and streetscapes and to make recommendations to the Planning Director regarding compliance with the Institutional Overlay design guidelines and development standards. The Design Review Committee will review the design of the sign and make a recommendation to the Planning Director as required by the Master Plan. This review will be concurrent with the proposed amendment to the Institutional Overlay Zone Master Plan, but the Director's decision will only be possible if the Master Plan amendment is approved by City Council. Therefore, it will follow the City Council decision, and only if the amendment is approved by the City Council. 19. The Planning Commission held a public hearing on April 19, 2011 to consider the proposed amendment to Section 13 of Exhibit D of Ordinance No. 2850-05, and has recommended that the City Council approve the amendment as proposed by PRMCE, as further conditioned by the requirements contained in this Ordinance. 20. On August 20, 2008 the Everett City Council passed Ordinance 3090-08 approving a Rezone from R-2 (Single Family)to R-2-I(Institutional Overlay), Including Adoption of a Master Plan for the Providence Everett Medical Center Expansion on the Everett Community College Property. That ordinance directed Providence Everett Medical Center(now renamed Providence Regional Medical Center Everett or PRMCE) to 12