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EXHIBIT 4 <br /> C. Policy#3 core recreation services appropriately in <br /> Identify and develop core recreation the City and the region. <br /> program businesses of the parks,and <br /> recreation&community services system D. Policy#4 <br /> that serve all age segments and creates a Create and implement new funding <br /> lifetime customers. sources needed to meet the <br /> community's vision for parks and <br /> Goals 9.3 Manage all core recreation recreation services,and to maintain a <br /> program businesses to the highest level quality park and recreation system in a <br /> of productivity and efficiency. sustainable manner. <br /> Demonstrate quality and professional <br /> management so that customers have a Goal 9.4 Financially fund the Parks and <br /> positive experience. Recreation System through effective use <br /> of all available revenue resources. <br /> Strategy 9.3.1 Establish core <br /> recreation programs and management Strategy 9.4.1 Develop and manage a <br /> program competences by evaluating the financial plan for the parks and <br /> market and service mix in the City,and recreation&community services <br /> address gaps in services where they system. <br /> exist. <br /> Strategy 9.4.2 Develop a cost of <br /> Strategy 9.3.2 Develop tiered levels service pricing strategy for all programs <br /> of service that will create wide age and services that meet the community's <br /> segment appeal and creates-a lifelong value system. <br /> customers in the core programs desired. <br /> Strategy 9.4.3 Seek a non-tax <br /> Strategy 9.3.3 Improve coordination supported funding source to help <br /> of service providers by leading the support the operations of the Parks,and <br /> coordination efforts to not over saturate Recreation,&Community Services <br /> the market but carve out roles for each Department. <br /> agency. <br /> Strategy 9.4.4 If appropriate,seek <br /> Strategy 9.3.4 Enhance information funding through park impact fees and a <br /> services for all programs offered to the Levy proposal to support needed park <br /> community. and recreation facility and annual <br /> maintenance and operations <br /> Strategy 9.3.5 Increase special improvements and meet the future <br /> events in the community to bring the needs of residents. <br /> community together and celebrate living <br /> in Everett. Strategy 9.4.5 Develop an earned <br /> income strategy for the Department. <br /> Strategy 9.3.6 Improve online <br /> registration procedures to improve Strategy 9.4.6 Develop an effective <br /> customer convenience and access to marketing strategy to communicate with <br /> services provided. users the true cost of the services <br /> provided and seek adjustments to prices <br /> Strategy 9.3.7 Implement customer based on level of benefit the customers <br /> service standards into program design to receive over and above the general <br /> gain feedback and build customer taxpayer. <br /> loyalty. <br /> Strategy 9.4.7 Seek the total Real <br /> Strategy 9.3.8 Develop a marketing Estate Excise tax monies available to <br /> plan for the Department to position the support upgrading existing parks and <br /> PARKS AND RECREATION ELEMENT 5 <br />