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• <br /> SUMMARY <br /> The purpose of expressing these economic development priorities is to provide the <br /> community with a general view from the City government's perspective of present <br /> and potential development direction. <br /> Since the early 1970's, the City of Everett has addressed a cyclical economy prone <br /> to sudden and prolonged recessions. The need for diversification and stability of <br /> economic activity in Everett has always been apparent. <br /> Development of a better mix of economic and job opportunities, greater balance <br /> and diversity, and a more stable economy continue to be the goals for economic <br /> development in Everett. <br /> For the community to achieve a diverse, balanced and stable economy, public and <br /> private roles and responsibilities must be established in order to provide for <br /> orderly, coordinated and effective economic development. Each party must know <br /> and understand its role and how it relates to the other players in the community. <br /> Business, labor and local government must develop the means to monitor the local <br /> economy in order to identify and resolve problems, prepare for change and/or <br /> initiate actions to build for the future. <br /> The City's responsibilities in planning and community development must be <br /> coordinated with private sector efforts in business trends, marketing, development, <br /> promotion, job generation and retention. <br /> Community development and economic development are dependent upon one <br /> another. If one accepts the notion that community development is the upgrade, <br /> improvement and rehabilitation of the City's "Plant and equipment" . . . its streets, <br /> utilities and public facilities and its private buildings, factories, offices, housing, <br /> shops and stores . . . aggressive economic development marketing must follow to <br /> provide new business, new jobs and new economic activity to make use of new and <br /> improved facilities. <br /> Economic development in its broadest sense will stimulate active community <br /> development as new and expanding business activity will demand new and better <br /> facilities. Moreover, maintenance of a sound economy and the retention of existing <br /> businesses and jobs will establish recurring needs for upgrade and expansion. <br /> Community development improvements to the City's "plant & equipment" have <br /> included water and sewer system rehabilitation, street improvements, water <br /> filtration plant construction and extensive planning studies of S.W. Everett, 19th <br /> Avenue S.E. and Downtown. <br /> The 1981 Growth Management Report reaffirms the City's need to diversify its <br /> economy. <br />