C2C 5/4/2018 - Laserfiche WebLink

Please read! THIS IS VERY IMPORTANT INFORMATION! YOU MUST PROVIDE THIS INFORMATION WITH INVOICE BEFORE PAYMENT WILL BE ISSUED. ECONOMIC IMPACT Because the City of Everett operates the Hotel-Motel fund as an economic development tool,one of the key evaluation criteria for selecting a project for funding is its potential economic benefit. In addition,the City is required to report to the State on the numbers of visitors and the numbers of overnight stays generated by each project. Please indicate the anticipated economic impact of your project and provide the estimated number of participants in each-of thefollowingcategories; - • staying in overnight paid accommodations, • traveling over 50 miles and staying overnight in unpaid accommodations(with-friends or family), • traveling over 50 miles and staying for the day only,attending but not included in one of the above categories - . Total of all participants(sum of the first four categories). - Quantify your projections and indicate how you propose to verify your results (for example, by head countor surveys). You will be required to provide post- event information for these same categories prior to reimbursement. Remember,food and fuel purchases assist the local economy but do not contribute to the Hotel-Motel fund;the fund derives entirely from taxes on overnight lodging In the county. If your project will not result directly in overnight stays,try to demonstrate how its success may contribute to generating future overnight stays. An example might be a one-day festival you sponsor which,when combined with—and jointly marketed with—an event the following day which appealed to the same audience,would encourage visitors to spend the night and attend both events. In this example,it would be important to discussthe timeframe and strategy for future implementation of an appropriate cooperative marketing campaign tolink your one-day festivalwiththe second one. Again, quantify your projections and explain the methodology by which you developed them. - We have a Registration Data Base from last year's show that will help us measure where the Participants and Vendors came from. We will be asking the Marriott (Our Hotel Partner from last year and this) as well as the Hampton Inn to provide recorded room nights from last year. Last year we as a group only had 8 weeks to "save the show". This year we have far more time to market the event. We are building that marketing plan to include Print, Radio, Digital and Social Media. There was no time last year to create this type of plan. Our group has stronger partnerships with the various Civic and Business Groups to market the event. Last year there was a mixed message as to whether or not the show was going to happen at all, and that had a negative effect on Hotel Stays. Again, we are building this into a 3 day event and we are very confident that this will have a direct increasing effect on Hotel Stays for that weekend. 5