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Appendix B <br /> THESE ARE THE EASC OBJECTIVES FOR 2018 AS ESTABLISHED BY THE BOARD OF <br /> TRUSTEES. <br /> Attract,Develop&Retain Talent <br /> Increase training and educational opportunities and awareness to satisfy workforce demand for all <br /> industry sectors. <br /> • Promote and drive the innovation agenda to foster industry growth and attract talent. <br /> • Be the premier connector of education,workforce development and industry. <br /> • Advocate for programs and infrastructure to increase capacity for educational and community <br /> based systems. <br /> • Bolster awareness and accessibility of STEM careers to inspire learners. <br /> • Engage with programs to increase diversity in leadership across the County. <br /> Achieve World-class Infrastructure <br /> Support initiatives to develop the infrastructure necessary for continued business recruitment <br /> and retention. <br /> • Develop an efficient,effective system to move people,goods and services regionally,nationally <br /> and globally. <br /> • Promote welcoming, inclusive safe and nurturing communities that provide a quality of life. <br /> • Ensure capacity and resilience for communication,power and other utilities to meet future growth. <br /> • Provide responsive regulatory and financial support. <br /> Foster Industry& Sector Diversity <br /> Implement and sustain business recruitment and retention initiatives to grow and diversibi the <br /> County's economy. <br /> • Develop and implement incubator programs focused on information and communications <br /> technology(ICT), clean tech and other emerging technologies. <br /> • Aggressively protect and grow core industries of Aerospace,Military, and Life Sciences. <br /> • Identify and recruit targeted companies/industries which prioritize deep-water port and commercial <br /> air service. <br /> • Leverage natural resources and agricultural assets to develop recreational,tourism and <br /> manufacturing industries(e.g. cross laminated timber/CLT). <br /> • Capitalize and expand on expertise of advanced manufacturing. <br /> Promote Snohomish County's Strategic Assets <br /> Launch positioning and promotion strategies designed to resonate with regional, national and <br /> international audiences. <br /> • Develop a data-driven marketing plan that identifies and evaluates assets and is informed by <br /> customer voice. <br /> • Collaborate with community partners to implement and continually refine our marketing plan. <br /> • Lead and shape the Regional Economic Development Organization project. <br /> A- 1 <br />